Instruqt Glossary

Process of connecting software applications through their APIs to enable seamless data exchange and functionality.

Expanding existing customer accounts through additional purchases. Account expansion increases revenue and strengthens customer relationships. It often involves upselling, cross-selling, and renewals.

Encouraging existing customers to upgrade or buy additional products. Account upsell strategies highlight product value and ROI. Successful upselling improves customer retention and revenue.

An educational method which uses computers as interactive teaching devices. The technology allocates resources and adjusts to the needs of each learner, providing personalized learning experiences.

Sophisticated software solutions designed to solve complex technical challenges. Advanced software often includes specialized features, high performance, and robust security. These solutions are used by technical professionals to streamline workflows and drive innovation.

In-depth learning content covering complex software concepts and features. Advanced software topics include architecture, performance tuning, and security. They are often explored through courses, labs, and documentation.

A communication style where participants interact without being simultaneously present. Asynchronous communication allows users to send and receive messages at their convenience. It promotes flexibility, productivity, and global collaboration.

A learning method that allows students to access course materials, complete assignments, and communicate with instructors at their own pace, not requiring real-time interaction.

AI-powered assessment of assignments and tests in online learning platforms, providing instant feedback to learners.

Blended learning is an educational approach that combines traditional in-person classroom instruction with online learning activities. This method allows for a mix of synchronous (real-time) and asynchronous learning, offering flexibility and enhancing the learning experience through multiple modalities.

Strategic decision-making process evaluating in-house software development against purchasing existing solutions.

Achieving desired outcomes and goals through product adoption. Business success results from increased efficiency, revenue, and customer satisfaction. It often correlates with effective product use.

The process of gaining stakeholder support for a project or initiative. Buy-in ensures alignment across teams and leadership. It often involves demonstrating value, feasibility, and potential outcomes.

Challenges are individual and incremental steps in a track. A challenge comes with a concrete assignment for the learner. Content creators can add scripts that check if the learner has completed the challenge. The check script and all other lifecycle scripts execute on the sandbox host.

Channel enablement involves providing partners, resellers, and distributors with the resources, tools, and training needed to effectively sell and support a company's products or services. This includes education on the product, marketing materials, and sales strategies.

Channel sales training focuses on educating channel partners on how to sell a company's products or services. This training typically includes product knowledge, sales techniques, competitive positioning, and understanding customer needs.

Cloud accounts are dedicated accounts on the major hyper scalers (AWS, Azure and GCP). Besides sandbox hosts, it is also possible to add a cloud account to a sandbox environment. When adding such an account to a sandbox environment, Instruqt will provision a temporary account on the configured provider with matching credentials, for every sandbox instance that gets started. This means every learner will be able to get access to a dedicated, private account for the duration of the sandbox. Once the learner is done with the sandbox, the Instruqt platform will automatically revoke all credentials and will cleanup up any resources that were provisioned in the cloud account.

On-demand delivery of IT resources over the internet, offering flexible, scalable services without direct active management.

Open-source software organization promoting cloud native technologies and ecosystems.

Online education platform delivering scalable, accessible training content via cloud computing services.

Applications designed to fully leverage cloud computing capabilities, focusing on scalability and containerization.

Applications and services built to run natively on cloud infrastructure. Cloud-native solutions leverage scalability, reliability, and cost efficiency. They are designed for modern development and deployment workflows.

A Command Line Interface (CLI) is a text-based user interface used to interact with software and operating systems. Users input commands in text form to perform specific tasks, making it a powerful tool for developers, system administrators, and advanced users.

A strategic advantage gained by outperforming competitors. Competitive advantage results from superior products, services, or strategies. It drives market leadership and customer loyalty.

Automated management of containerized applications for efficient scaling, networking, and deployment in cloud systems.

When referring to content creators, we're talking about anyone who is building content within Instruqt.

Automated software development pipeline for frequent, reliable code updates and deployments.

Achieving more with fewer resources through optimized workflows and tools. Cost efficiency reduces operational expenses while maintaining output quality. It often involves automation, cloud adoption, and process improvements.

A customer health score is a metric used to assess the overall health and engagement of a customer with a product or service. It combines various factors, such as usage frequency, satisfaction levels, support interactions, and renewal likelihood, to predict the potential for retention or churn.

Customer onboarding is the process of guiding new customers through the initial stages of using a product or service. It involves providing the necessary information, training, and support to help customers understand and utilize the product effectively. A successful onboarding process helps customers quickly realize the value of the product, reduces churn, and sets the foundation for a positive long-term relationship.

Customer retention refers to the strategies and practices used by a business to keep its customers over time. It focuses on maintaining customer loyalty and satisfaction, minimizing churn, and encouraging repeat purchases or long-term relationships.

Customer education involves providing training, resources, and support to help customers understand and make the most of a product or service. This can include tutorials, webinars, documentation, FAQs, and other educational content. The goal of customer education is to empower users, improve their experience, and increase product adoption and satisfaction by ensuring they have the knowledge needed to use the product effectively.

Programs that equip customers with the knowledge and skills to succeed. Customer enablement involves training, resources, and support. It empowers users to achieve their goals.

Ensuring customers achieve their desired outcomes using a product. Customer success involves onboarding, training, and ongoing support. It drives retention, satisfaction, and account growth.

Realistic, scenario-based training exercises designed to improve organizational readiness against cyber threats.

Comprehensive education programs teaching digital security skills to protect networks, systems, and data from cyber threats.

Preconfigured software setup showcasing product features to potential customers in sales and marketing processes.

Collaborative IT practice integrating software development and operations to streamline product delivery and improve reliability.

A professional who builds software applications, writes code, and solves technical problems. Developers work across various platforms, languages, and frameworks to create functional solutions. They play a crucial role in product innovation and digital transformation.

The process of developers embracing and actively using a product or technology. It involves developers discovering, learning, and integrating the product into their workflows. Successful developer adoption often results from intuitive documentation, hands-on experiences, and strong community support.

Software tools and platforms specifically designed for developers. Developer applications include IDEs, version control systems, and API platforms. They streamline development workflows and improve productivity.

The level of interaction and involvement developers have with a product or platform. High engagement indicates developers are exploring features, providing feedback, and contributing to community discussions. Engagement is often driven by useful content, responsive support, and product relevance.

The overall experience developers have when using a product, including ease of use and support. Good developer experience (DevEx) ensures that documentation, APIs, and tools are intuitive and reliable. Positive DevEx drives product adoption and advocacy within developer communities.

A marketer focused on engaging developers through content, tools, and experiences. Developer marketers create resources like blogs, videos, and documentation. Their goal is to drive awareness, adoption, and retention.

Marketing efforts aimed at reaching and engaging developer audiences. Developer marketing includes content creation, events, and community engagement. It drives product awareness, adoption, and loyalty.

Building and maintaining relationships between developers and a company’s product or platform. Developer relations (DevRel) involves community building, advocacy, and support. It fosters trust, engagement, and long-term product adoption.

A Digital Adoption Platform (DAP) is a software solution designed to help users understand and effectively use digital tools and platforms. DAPs provide in-app guidance, tutorials, and analytics to enhance user experience and adoption of new technologies.

Proficiency in leveraging digital tools and technologies for effective learning, working, and problem-solving in the digital age.

A digital sales room is an online space where sales teams and potential customers can interact, share content, and collaborate during the sales process. It provides a centralized location for documents, presentations, and communication, facilitating a more streamlined and interactive sales experience.

The measure of how well educational programs achieve their learning objectives. High education effectiveness ensures users gain the skills needed to succeed. It often correlates with increased product adoption and user satisfaction.

Employee everboarding refers to the continuous training and development of employees throughout their tenure with a company. Unlike onboarding, which is focused on new hires, everboarding aims to keep all employees engaged, up-to-date with industry trends, and aligned with company goals.

Employee onboarding is the process of integrating new employees into an organization. It includes orientation, training, and acclimatization activities to help new hires understand their roles, responsibilities, company culture, and workflows.

Teams that create and manage enablement programs for customers and employees. Enablement teams develop content, training, and tools. They support product adoption and user success.

Enterprise software training involves educating employees on the use and functionality of large-scale software applications used within an organization. This training ensures that users can effectively utilize the software to improve productivity and efficiency.

Environment testing involves evaluating a software application or system in a controlled setting that simulates real-world conditions. This process ensures that the software functions correctly and performs well under various scenarios, including different hardware configurations, network conditions, and user behaviors.

Cloud computing model offering on-demand access to configurable IT environments for development and training.

Application of game-design elements in e-learning to increase user engagement and enhance the learning experience.

The strategy and activities involved in bringing a product to market and driving adoption. It includes market research, product positioning, and launch campaigns. Successful go-to-market strategies align product value with customer needs.

A marketer focused on driving business growth through user acquisition and retention. Growth marketers use data-driven strategies to optimize campaigns. They focus on experimentation, conversion, and user satisfaction.

Marketing strategies designed to drive user and revenue growth. Growth marketing focuses on acquisition, retention, and monetization. It relies on continuous testing and optimization to improve performance.

Interactive learning method providing practical experience with real tools and technologies in a controlled environment.

Practical interaction with a product, enabling users to explore its features firsthand. Hands-on experiences improve knowledge retention and user confidence. They are often delivered through self-guided demos, training labs, or product sandboxes.

The process of developers adopting a product through interactive, hands-on experiences. This method allows users to explore product functionality in a real-world context. It often results in faster learning, deeper understanding, and higher adoption rates.

A custom-built solution developed internally to address specific needs. Home-grown solutions are tailored to organizational workflows. They offer flexibility but may require significant maintenance.

Hot starting is creating a pool of sandbox instances that are instantly available when a learner starts your track. Without Hot Start, sandbox environments start on demand when a learner starts a track. This means learners have to wait for Instruqt to provision the sandbox environment before they can access them.

Hybrid learning is an educational model that combines online digital media with traditional face-to-face classroom methods. It allows students to experience a flexible learning environment where they can engage in both in-person and online components.

An interactive and engaging environment that replicates real-world product use. Immersive experiences provide hands-on learning and exploration. They drive deeper understanding and faster adoption of complex solutions.

A solution developed and maintained within an organization. In-house solutions provide control and customization. They often address unique challenges but require internal expertise.

Inclusive learning refers to educational practices that provide equal access and opportunities for all students, regardless of their abilities, backgrounds, or learning preferences. It emphasizes creating a supportive environment that respects diversity and promotes equitable participation.

DevOps practice automating IT infrastructure provisioning and management using machine-readable definition files.

Instructional design is the practice of creating educational experiences and materials in a systematic and efficient manner. It involves analyzing learning needs, defining learning objectives, designing curriculum and content, and assessing the effectiveness of the instructional materials.

Instructor-led training (ILT) is a traditional form of training where an instructor or trainer leads a group of learners in a classroom setting. ILT can occur in-person or virtually, providing structured guidance, real-time interaction, and direct feedback.

An Instruqt Qualified Lead (IQL) is a high-intent lead that has engaged with an interactive product experience, demonstrating hands-on interest and a stronger buying signal than traditional MQLs.

Interactive demo software allows users to engage with a simulated version of a product or service. This software provides hands-on experience, enabling users to explore features and functionalities in a controlled environment, often for training or sales purposes.

Interactive learning platform offering browser-based scenarios for hands-on coding and technology skill development.

Open-source platform for automating deployment, scaling, and management of containerized applications in cloud environments.

The level of interaction and interest shown by potential customers. Lead engagement includes actions like website visits, downloads, and demo requests. Higher engagement often indicates readiness to buy.

Learner experience refers to the overall experience of a learner during the educational process. It includes aspects such as the ease of use of the learning platform, the quality of content, engagement with instructors and peers, and the effectiveness of assessments.

Learning & Development (L&D) is a function within organizations focused on enhancing employees' skills, knowledge, and competencies. L&D initiatives aim to improve employee performance, support career growth, and align with organizational goals.

A Learning Experience Platform (LXP) is a digital learning platform designed to deliver personalized and engaging learning experiences. Unlike traditional Learning Management Systems (LMS), LXPs focus on user-centric content discovery, social learning, and a curated learning journey.

Software for administering, tracking, and delivering educational courses and training programs online.

Live sales demos are real-time demonstrations of a product or service presented to potential customers. These demos are often conducted by sales representatives and showcase the product's features, benefits, and use cases, allowing for interactive engagement and questions.

Strategy utilizing multiple cloud computing services to optimize performance, reduce costs, and mitigate risks.

Multi-sensory learning involves engaging multiple senses in the learning process, such as sight, sound, touch, and movement. This approach enhances retention and understanding by providing diverse and rich sensory experiences.

On-demand training refers to educational content and resources available for learners to access at their convenience. It allows individuals to learn at their own pace and schedule, often through recorded videos, online courses, or digital modules.

Publicly accessible software with source code that can be modified and distributed by anyone, fostering collaboration.

Partner enablement involves equipping business partners with the necessary tools, resources, and training to effectively sell and support a company's products or services. This includes product knowledge, marketing materials, and support systems.

Platform engineering involves the design and development of platforms that support the software development lifecycle and operational processes within an organization. Platform engineers create and maintain infrastructure, tools, and frameworks that enable developers and other IT professionals to build, deploy, and manage applications more efficiently. This discipline focuses on providing scalable, secure, and reliable platforms that streamline workflows and improve productivity.

The ability to apply knowledge and techniques in real-world situations. Practical skills are developed through hands-on training and experience. They improve user confidence and productivity.

Product education is the process of teaching customers, employees, or partners about a product's features, benefits, and uses. It aims to enhance understanding and maximize the value derived from the product.

Product adoption is the process by which users start to use and integrate a product into their daily activities, ultimately becoming regular and consistent users. It involves several stages, from awareness and initial use to regular engagement and long-term commitment. Product adoption is a critical metric for companies, as it indicates the success of a product in meeting customer needs and driving business value.

Product adoption metrics are quantitative measures used to evaluate how well a product is being adopted by its users. Common metrics include the number of active users, usage frequency, feature adoption rate, user engagement, and retention rates. These metrics help organizations understand user behavior, identify areas for improvement, and measure the overall success of a product in achieving its objectives.

The level of user interaction and value derived from a product. Product engagement includes usage frequency, feature adoption, and satisfaction. Higher engagement often leads to retention and advocacy.

A professional who promotes a product's features and benefits to drive adoption. Product marketers focus on positioning, messaging, and customer education. They work closely with sales and product teams to ensure successful launches.

The process of promoting and selling a product through targeted strategies. Product marketing involves positioning, messaging, and competitive analysis. It ensures the product meets market needs and drives user adoption.

Product-Led Growth (PLG) is a business strategy where the product itself serves as the primary driver of customer acquisition, retention, and expansion. In a PLG model, the product's features, performance, and user experience are designed to provide value and drive customer engagement, often allowing users to experience the product through free trials, freemium models, or self-service onboarding. This approach relies on delivering a great product experience to fuel growth organically.

Preliminary demonstration of a product or idea to verify its feasibility and core functionality before full development.

Dedicated cloud-based setup for testing and validating proof of concept projects in software development.

A potential customer showing interest in a product or service. Prospects engage with marketing content, attend demos, or request information. They are nurtured through the sales funnel until conversion.

A potential customer who meets specific criteria and show interest in a product or service. Qualified leads are identified based on behavior, demographics, and needs. They are more likely to convert into paying customers with the right nurturing strategies.