GLossary

Channel Enablement

Channel enablement involves providing partners, resellers, and distributors with the resources, tools, and training needed to effectively sell and support a company's products or services. This includes education on the product, marketing materials, and sales strategies.

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Channel Enablement is the process of equipping a company’s partners, resellers, and distributors with the tools, knowledge, and resources needed to effectively sell its products. This includes training, marketing materials, and support systems that help partners understand and communicate the value of the product, making it easier to generate sales.

For companies with channel partners, Instruqt can play a pivotal role in channel enablement by offering interactive, hands-on labs. These labs provide partners with a deeper understanding of the product, helping them demonstrate the technology’s value to end customers through immersive learning experiences .

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