Instant demo environments of your software that drive revenue

Instruqt spins up live copies of your real software in the browser, in seconds. No installs, no setup, no shared demo account to break.

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Marketing
Sales & Pre-sales
Education

Your product is the campaign

Every session gives you intent signals from real behavior: who started, who finished, where they leaned in.
Launch a product tour
15%
increase in net-new sales pipeline from Instruqt-powered workshops · HashiCorp
Screenshot of an interactive Kubernetes demo tour with a challenge to scale a deployment, showing a 15% increase in net-new sales pipeline

Stop babysitting sandboxes.

Spin up tailored demo and POC environments in minutes, not days. Give prospects a real environment, real data, and a real problem. Engagement signals land in your CRM and tell you when and how to follow up.
Launch the POC sandbox
75%
shorter enterprise deal cycles with Instruqt POCs · Octopus Deploy
Screenshot of a personalized POC sandbox for Acme Corp payments, showing prospect setup steps and an option to invite the prospect

Onboarding that shows up in your usage data.

Real environments build muscle memory videos can’t. Onboard customers, partners, and internal teams in a live copy of your product, and see per user who finished, where they got stuck, and what they could do by the end.
Run an onboarding lab
10×
more likely to use advanced features · LaunchDarkly
Screenshot of an onboarding dashboard showing learner progress and completion status across a cohort

One experience powering every go-to-market motion

1,700
labs completed at one KubeCon booth; 1,500+ qualified leads generated
$100M+
in pipeline generated, plus $44M in closed-won ARR, from field programs leveraging Instruqt
71%
higher adoption among trained customers; fewer support tickets
Trusted by the teams building the future of software
HOW IT WORKS

Build once. Share everywhere. Measure everything.

No new infrastructure, no SEs on standby.
Your real product, packaged as a guided experience.
01 · BUILD

Package your product into a guided lab

Package your real product — VMs, containers, Kubernetes, cloud accounts, any stack — into a guided, sandboxed lab.
Any stack: VMs, containers, Kubernetes, cloud
Author by hand, as code via GitOps, or with AI
Guided and sandboxed for every user
See sandbox environments
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Diagram of a sandboxed lab environment with virtual machines and containers provisioned on demand across AWS, Google Cloud, and Azure accounts
Screenshot of an embedded interactive demo running in a browser, showing a terminal deployment walkthrough and a captured qualified lead synced to HubSpot
02 · SHARE

Bring the experience to your audience

Embed labs in landing pages, campaigns, sales calls, docs, or your LMS. One link. Runs in the browser. Nothing to install.
Landing pages, campaigns and docs
Sales calls and your LMS
One link, runs in the browser
See embeddable labs
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03 · MEASURE

Turn hands-on engagement into actionable insights

Track outcomes, not just activity. Link engagement to pipeline  and adoption, see what moves the needle, and double down on what works.
Outcomes, not just activity
Engagement linked to pipeline and adoption
Double down on what works
See our CRM integrations
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THE PLATFORM

Real infrastructure, not a simulation layer

Build labs in hours on the stack your product runs on, share them with any audience, and see what happened afterwards.
Any stack
VMs, containers, Kubernetes clusters, disposable cloud accounts, GPUs and managed AI services.
Sandboxed & disposable
Every session gets its own isolated cloud account with scoped, short-lived credentials. Nothing leaks, nothing lingers.
Embeddable anywhere
Drop labs into landing pages, campaigns, docs, or your LMS over LTI. No account, no install.
AI-assisted authoring
Create sandbox and instructional content from your docs, repos or a brain dump. A working draft in minutes.
Lab-on-code / GitOps
Labs can live as code. Keep them in Git, review changes in PRs and validate them in CI.
Analytics & tracking
Engagement data to understand your users and improve your content — the same signals in Salesforce and HubSpot.
Explore the platform
THE DIFFERENCE

Go beyond click-through demos. Give buyers the real product.

Instruqt does not add another demo tool to manage. It replaces the simulation with the real thing.
Mockup of a static click-through demo made from stitched screenshots with placeholder content
OLD WAY

Click-through demos

Simulated screenshots stitched into a tour
One happy path; deviate and it breaks
Feels like a slideshow, because it is one
No real signal on what a buyer can do
INSTRUQT WAY

Instruqt

Your actual product, running: real data, real problems
Users can explore, break things, and fix them
The full workflow: your product plus the tools around it
Behavior you can measure, because it is real usage
Book a demo
Free to try · Runs in your browser
TESTIMONIALS

Beyond expectations

Teams at the world’s most technical companies use Instruqt to turn their product into pipeline, adoption and advocacy.
“On the AI front, Instruqt is fantastic because it allows us to spin up a dedicated Vertex environment per participant.”
Keith Manville, Pre-Sales Engineer, Google Cloud Security
Keith Manville
Customer Engineer, Google Cloud Security
“The quality of leads we’re capturing through Instruqt is significantly higher. Participants are more engaged, more informed, and more ready for meaningful follow-up conversations.”
Jeff Price, Field CTO
Jeff Price
Field CTO, SUSE North America
“In less than a year on Instruqt we’ve gone from one workshop to over 25 labs, with the same small team of sales engineers. Instead of ten workshops at 25 attendees each, we run one and reach 400 customers at a time.”
Brandi Coleman, BMC
Brandi Coleman
Director, Americas Enterprise Sales Engineering, BMC
“Instruqt has become a go-to standard for us, and really for the industry, when it comes to delivering safe, scalable, hands-on environments.”
Nigel Douglas Head of Developer Relations, Cloudsmith
Nigel Douglas
Head of DevRel, Cloudsmith
“Very, very pleased with the platform. We are happily generating pipeline, and I attribute the flexibility and our ability to execute to your platform.”
Nick Drost
GVP Solutions Architecture, Elastic
“About 40% of the people who go through our Instruqt labs go on to start a trial, up from 14%. It’s a big improvement in lead quality because people can actually kick the tires.”
Tim Koopmans
ScyllaDB
“We get too much value out of Instruqt for it to ever leave our stack. Everybody loves how usable it is for our customers. We never have to worry about ‘it doesn’t install on my machine."
Alex Rosenkranz
Engineering Manager, Datadog
Love the platform. It just works. I never needed to reach out."
Joe Titra
Global Head of Technical Enablement, Wiz
“On the AI front, Instruqt is fantastic because it allows us to spin up a dedicated Vertex environment per participant.”
Keith Manville, Pre-Sales Engineer, Google Cloud Security
Keith Manville
Customer Engineer, Google Cloud Security
“The quality of leads we’re capturing through Instruqt is significantly higher. Participants are more engaged, more informed, and more ready for meaningful follow-up conversations.”
Jeff Price, Field CTO
Jeff Price
Field CTO, SUSE North America
“In less than a year on Instruqt we’ve gone from one workshop to over 25 labs, with the same small team of sales engineers. Instead of ten workshops at 25 attendees each, we run one and reach 400 customers at a time.”
Brandi Coleman, BMC
Brandi Coleman
Director, Americas Enterprise Sales Engineering, BMC
“Instruqt has become a go-to standard for us, and really for the industry, when it comes to delivering safe, scalable, hands-on environments.”
Nigel Douglas Head of Developer Relations, Cloudsmith
Nigel Douglas
Head of DevRel, Cloudsmith
“Very, very pleased with the platform. We are happily generating pipeline, and I attribute the flexibility and our ability to execute to your platform.”
Nick Drost
GVP Solutions Architecture, Elastic
“About 40% of the people who go through our Instruqt labs go on to start a trial, up from 14%. It’s a big improvement in lead quality because people can actually kick the tires.”
Tim Koopmans
ScyllaDB
“We get too much value out of Instruqt for it to ever leave our stack. Everybody loves how usable it is for our customers. We never have to worry about ‘it doesn’t install on my machine."
Alex Rosenkranz
Engineering Manager, Datadog
Love the platform. It just works. I never needed to reach out."
Joe Titra
Global Head of Technical Enablement, Wiz

The fastest way to understand Instruqt? Get hands-on with it.

Spin up a live environment in seconds and see what your buyers and learners will see.
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