Bring hands-on product engagement directly into Salesforce and turn real buyer interaction into measurable pipeline momentum.
Better insight. Better outcomes.
Faster Deal Cycles
More Deals Closed
Lower Cost Per Deal
Faster Deal Cycles
Act on real buyer signals — not guesswork or gut feel.
✓ See exactly which prospects are spending real time in your labs
✓ Know when to call before buyers go quiet
✓ Engage at peak intent — not three days after it passed
Your rep sends a hands-on lab and waits. Days of silence. A generic follow-up that gets ignored. Meanwhile, three stakeholders explored the lab over the weekend — and nobody on your team knows.
The deal didn't die in a meeting. It died in the silence between them
Your rep sees the VP of Operations spent 40 minutes in the lab Tuesday morning and invited two colleagues. By 10am, your team is on the phone — not with a check-in, but a closing conversation.
You engage buyers at peak intent. That's how 90-day cycles become 23-day wins.
More Deals Closed
Most lost deals had an internal advocate who loved your product. You just never knew who they were.
Spot who is evangelizing your product inside the account. Arm champions with the right materials before they ask. Turn invisible advocates into deal closers.
Inside every lost deal, someone loved your product. A mid-level manager got excited in the hands-on lab, tried to push it through, hit a wall. Couldn't get budget approval. Couldn't answer a security question. Gave up quietly.
Your best internal advocate fought alone and lost. Your CRM just says "went dark."
Now you see her. The PM who opened the lab six times. The Director who shared it with his entire team. Your reps arm them with the ROI deck before it's asked for and the security answers before they become blockers.
Your champion walks into the budget meeting prepared. The deal closes because someone inside had everything they needed to say yes.
Lower Cost Per Deal
Every wasted demo, every unnecessary call, every repeated walkthrough — that’s revenue your team didn’t earn.
Prioritize SE time based on actual buyer engagement. Drop dead pipeline before it bloats your forecast. Start every conversation where the prospect already is.
Your SE spent three hours prepping a custom lab for a prospect who politely said "let me talk to my team" and was never heard from again. Multiply that across your org — dozens of labs, repeated pitches, dead pipeline carried for months.
Your cost per deal climbs because your team can't tell which deals deserve their time.
Monday pipeline review: three accounts are actively working through labs — multiple users, repeat sessions, deep exploration. Those get the SE's time. The rest get a follow-up email, not a calendar invite.
SEs reclaim their week. Reps drop dead pipeline. Every conversation starts where the prospect already is. Cost per deal drops because you only invest in deals that are actually in motion.
See it in action
A buyer opens a hands-on lab. Your team sees exactly what they explore, who’s involved, and when to act.
Every day, prospects tell you how ready they are to buy through how they engage with your hands-on labs. Start listening.
Get a demo