GLossary

Channel Sales Training

Channel sales training focuses on educating channel partners on how to sell a company's products or services. This training typically includes product knowledge, sales techniques, competitive positioning, and understanding customer needs.

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Channel Sales Training is a specialized form of training designed to educate and upskill an organization’s channel partners. It typically covers product knowledge, sales strategies, and best practices to ensure that partners are well-equipped to sell the company’s products effectively. Channel sales training is critical for companies that rely on indirect sales models to drive revenue.

With Instruqt, businesses can deliver tailored, interactive sales training that allows channel partners to gain hands-on experience with the product. By using virtual IT labs, partners can participate in scenario-based training that closely mimics the real-world sales environment, leading to better product understanding and more confident selling .

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