GLossary

Channel Sales Training

Channel sales training focuses on educating channel partners on how to sell a company's products or services. This training typically includes product knowledge, sales techniques, competitive positioning, and understanding customer needs.

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Channel Sales Training is a specialized form of training designed to educate and upskill an organization’s channel partners. It typically covers product knowledge, sales strategies, and best practices to ensure that partners are well-equipped to sell the company’s products effectively. Channel sales training is critical for companies that rely on indirect sales models to drive revenue.

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With Instruqt, businesses can deliver tailored, interactive sales training that allows channel partners to gain hands-on experience with the product. By using virtual IT labs, partners can participate in scenario-based training that closely mimics the real-world sales environment, leading to better product understanding and more confident selling .

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