Instruqt Qualified Lead (IQL)

An Instruqt Qualified Lead (IQL) is a high-intent lead that has engaged with an interactive product experience, demonstrating hands-on interest and a stronger buying signal than traditional MQLs.

How to Define an IQL
An IQL is a prospect who has:
1. Engaged with an interactive Instruqt lab – meaning they’ve actively explored the product rather than passively consuming content.
2. Completed key actions within the experience – such as finishing a challenge, setting up a real-world scenario, or solving a use case.
3. Demonstrated product affinity – showing that they understand the value and see potential fit.
4. Provided identifiable intent signals – such as requesting more information, signing up for a trial, or sharing their results.

Why This Matters
• Traditional MQLs often lack real buying intent—they might download a whitepaper but never actually consider the product.
• IQLs show action-based engagement—giving both marketing and sales better insights into who’s actually interested.
• This helps teams prioritize quality over quantity, leading to higher conversion rates and shorter sales cycles.