Instruqt Announces Full Lineup for HANDS-ON 2025

Shaping the future of developer adoption through empathy, insight, and real-world tactics

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Amsterdam, Netherlands — August 26, 2025 - Instruqt, the leading platform for hands-on product adoption, today announced HANDS-ON 2025, the first and leading developer adoption conference designed specifically for go-to-market (GTM) professionals. The free virtual event takes place on Tuesday, September 30, 2025 at 10:30 am ET.

HANDS-ON will bring together GTM leaders shaping the future of how developers learn, adopt, and champion products. The two-hour program is curated for software company professionals across marketing, sales, and education who want to connect with developers and demonstrate the true value of their products.

A virtual experience for GTM leaders

HANDS-ON is purpose-built for GTM professionals who need to earn developer trust through authentic, hands-on experiences. Attendees will include:

• Marketing teams: Product marketers, DevRel, developer marketers, and growth marketers

• Sales teams: Sales engineers (SEs), solutions architects, and technical sales professionals

• Education and enablement teams: Technical trainers, customer success, enablement, and learning & development (L&D( teams

Agenda highlights

• Welcome & Keynote: Developer Empathy: The Key to Unlocking GTM Success by Arun Gupta, DevRel Coach, Open Source Strategist, GTM Advisor (formerly Intel, Amazon, Apple)

• 6 Developer Adoption Trends to Watch in 2026 by Jono Bacon, CEO & Founder, Stateshift

• Hands-on, at Scale: Real Tactics That Actually Work by Amanda Saavedra, Value Operations Director, Elastic and Raghu Viswanathan, VP of Education, Academia and Documentation, MongoDB

Why attend

In today’s AI-fueled, developer-first world, hands-on experience and developer empathy are the keys to unlocking growth. HANDS-ON will equip GTM teams with strategies, tactics, and inspiration to meet developers where they are, create meaningful product experiences, and accelerate adoption.

“HANDS-ON reflects Instruqt’s mission to empower developer engagement and accelerate adoption,” said Sean Lauer, VP of Marketing & Product. “The event unites top minds to share what works, what’s next, and how GTM teams succeed with empathy and hands-on learning.”

Event details

• Date: Tuesday, September 30, 2025
• Time: 10:30 am ET
• Format: Free and virtual
• Registration: instruqt.com/hands-on 

About Instruqt

Instruqt is the go-to platform for software companies looking to engage developers through hands-on product adoption. We make complex technology easy to understand through interactive, real-world experiences that showcase true product value. Our platform enables marketing, sales, and education teams at cutting-edge companies like MongoDB, Datadog, Hashicorp, and Google to create immersive demos, self-guided trials, and scalable training—without the extra complexity. By integrating seamlessly across the go-to-market journey, Instruqt empowers businesses to attract qualified leads, accelerate sales cycles, and build product champions.