HANDS-ON by Instruqt

The first and leading developer adoption conference for go-to-market teams

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September 30, 2025

10:30 am ET

VIRTUAL EVENT

Hands-on learning  is the engine of developer adoption.

From the first click to full-on product champions, one thing is clear: Hands-on learning is the engine of developer adoption.

At HANDS-ON by Instruqt, we’re uniting go-to-market teams driving that momentum—from marketers, to sales engineers, to technical enablement leaders and more—to explore the future of developer adoption.

Whether you’re attracting new users, running POCs, enabling teams, or scaling customer education, this event is for you. Try it. Break it. Build with it. Welcome to the era of hands-on learning.

Why attend?

Learn from trailblazers

Hear from industry leaders driving the future of developer adoption

Gain real-world strategies

For attracting, enabling, and retaining technical users

Get inspired

Discover fresh ideas and energizing stories

Agenda

Keynote

Developer Empathy: The Key to Unlocking GTM Success

Arun Gupta reveals why developer empathy is the GTM superpower that drives product-led growth, builds trust, and fuels adoption by sharing lessons from two decades at Intel, Amazon, and Apple and even a trek up Kilimanjaro!

Arun Gupta

DevRel Coach/Player | Open Source Strategist | GTM Advisor

Formerly Intel, Amazon, Apple | Exploring the next chapter

SESSION

6 developer adoption trends to watch for 2026

Developer adoption is shifting quickly, and leading teams are adapting. This tactical session highlights what’s working now as you plan for 2026. From AI-assisted onboarding to developer data as a GTM asset, it covers key best practices in enablement, engagement, and education.

Jono Bacon

Founder & CEO
Stateshift

SESSION

Hands-on, at scale: Real tactics that actually work

Join leaders from Elastic and MongoDB for a fireside chat on scaling developer education and enablement across sales, partners, and users.

Learn how their approach boosted conversion, accelerated onboarding, and drove measurable revenue impact."

Amanda Saavedra

Value Operations Director

Elastic

Raghu Viswanathan

VP - Education, Academia and Documentation
MongoDB

Save your spot today!

Be the first to know as we unveil our speaker lineup, exclusive content, and special giveaways crafted just for you..

Don’t miss out. HANDS-ON will stream live:

HANDS-ON is sponsored by

Faqs

Is HANDS-ON a virtual or in-person event?

HANDS-ON will be 100% virtual and streamed live. Register to secure your spot today to receive event details, and please share the event page with your colleagues!

Who should attend HANDS-ON?

HANDS-ON is specifically designed and curated for go-to-market (GTM) professionals at software companies who are looking to connect with developers and show them the true value of their products.

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Specifically, anyone in marketing (product marketers, DevRel, developer marketers, growth marketers), sales (sales engineers - SEs, solutions architects, technical sales), and education & enablement (technical trainers, customer success, enablement teams, and learning & development).

What's on the agenda?

This two-hour virtual event will spotlight software go-to-market (GTM) leaders shaping the future of how developers learn, adopt, and champion products. We’re bringing together an amazing group of industry voices across developer relations, sales engineering, technical education, and product marketing.

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Stay tuned for speaker announcements!

How much does it cost to attend HANDS-ON?

HANDS-ON is free to attend. See you soon!