Thank you for a successful HANDS-ONÂ 2025, the first-ever developer adoption conference for software go-to-market teams!
Revisit the insights with on-demand recordings below.
Revisit the insights with on-demand recordings below.
Hands-on learning 
is the engine of developer adoption.
From the first click to full-on product champions, one thing is clear: Hands-on learning is the engine of developer adoption.
At HANDS-ON by Instruqt, we’re uniting go-to-market teams driving that momentum—from marketers, to sales engineers, to technical enablement leaders and more—to explore the future of developer adoption.
Whether you’re attracting new users, running POCs, enabling teams, or scaling customer education, this event is for you. Try it. Break it. Build with it. Welcome to the era of hands-on learning.
At HANDS-ON by Instruqt, we’re uniting go-to-market teams driving that momentum—from marketers, to sales engineers, to technical enablement leaders and more—to explore the future of developer adoption.
Whether you’re attracting new users, running POCs, enabling teams, or scaling customer education, this event is for you. Try it. Break it. Build with it. Welcome to the era of hands-on learning.
Why watch on-demand?
Learn from trailblazers
Hear from industry leaders driving the future of developer adoption
Gain real-world strategies
For attracting, enabling, and retaining technical users
Sessions
Keynote
Developer Empathy: The Key to Unlocking GTM Success
Arun Gupta reveals why developer empathy is the GTM superpower that drives product-led growth, builds trust, and fuels adoption by sharing lessons from two decades at Intel, Amazon, and Apple and even a trek up Kilimanjaro!
Arun Gupta
VP of Developer Experience
JetBrains
SESSION
6 developer adoption trends to watch for 2026
Developer adoption is shifting quickly, and leading teams are adapting. This tactical session highlights what’s working now as you plan for 2026. From AI-assisted onboarding to developer data as a GTM asset, it covers key best practices in enablement, engagement, and education.
Jono Bacon
Founder & CEO
Stateshift
Stateshift
SESSION
Hands-on, at scale: Real tactics that actually work
Join leaders from Elastic and MongoDB for a fireside chat on scaling developer education and enablement across sales, partners, and users.
Learn how their approach boosted conversion, accelerated onboarding, and drove measurable revenue impact.
Learn how their approach boosted conversion, accelerated onboarding, and drove measurable revenue impact.
Amanda Saavedra
Value Operations Director
Elastic
Eoin Brazil
Senior Staff Engineer
MongoDB
MongoDB
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HANDS-ON 2025 sponsor:
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