
The conference for developer adoption leaders
Join Instruqt for new research, practical conversations, and a first look at what’s next for hands-on product adoption in the AI era.
Developer adoption is changing.
Are you ready?
AI is rewriting how developers discover, evaluate, and adopt software, and the teams who win are the ones turning that shift into hands-on experiences. Hands-On 2026 brings together the marketers, sales engineers, and enablement leaders defining what comes next.
Spend the day with new research, candid conversations, and a first look at where hands-on product adoption is heading. You will leave with practical plays you can put to work the moment you log off.

Why attend Hands-On 2026
One day with the people defining how developers discover, learn, and adopt products in the AI era, plus the hands-on tactics to do it better.
See what’s working now
Skip the theory. Walk away with proven plays for driving adoption: the demos, POCs, onboarding flows, and enablement programs teams are using to win developers
Understand the AI shift
AI is rewriting how developers find, evaluate, and adopt products. Get a clear-eyed look at what's actually changing and how leading teams are reshaping their go-to-market and education motions to stay ahead.
Learn from practical conversations
No keynote fluff. Real talks and candid Q&A with the marketers, sales engineers, and enablement leaders solving the exact adoption challenges you're facing.
Get hands-on, not hand-wavy
This is a working conference. Dive into live, interactive sessions where you build, test, and pressure-test ideas you can take straight back to your team on Monday.
Connect with your people
Spend the event alongside pre-sales, dev rel, marketing, CS, and education peers who get it. Trade playbooks, compare notes, and leave with a network that outlasts the conference.
Built for your role
Whether you lead marketing, sales, or education, every session maps to the adoption challenges your role owns, so you leave with takeaways you can actually put to work
Speakers
Hear from the practitioners shaping developer adoption at the companies you watch. Real lessons from the people doing the work, not just talking about it.
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Agenda at a Glance
Four sessions, no slideware. Product, proof, and the practitioners building hands-on programs at scale. All times ET.
Opening Keynote: Building for the Hands-On Era
Ade Mochtar and Alex Pierce open the day with Instruqt's view of developer adoption — what's changed in how technical buyers and users learn, and what we're building for it.
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Proof or It Didn't Happen: Selling When the Demo Is No Longer Enough
Four solutions leaders on what replaced the demo: buyers who arrive with a ranked shortlist and one question — can you prove this works in our environment? Live Q&A and poll.



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Day 90 vs. Year Five: The Lab-Led Growth Conversation
Two practitioners, same playbook, five years apart. Dave Ahr is 90 days into Coder's hands-on motion; Raphaël Pinson is five years and tens of thousands of lab plays in.

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Nobody Learns Software by Watching It
Developers have never had more ways to watch. Kelsey Hightower on what still requires hands on a keyboard and what that means for how technology gets adopted and sold.
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Be the first to see what’s next from Instruqt
We’re pulling back the curtain on what’s next for hands-on product adoption, and Hands-On 2026 attendees see it first. Get an early look at the research, product direction, and ideas shaping where Instruqt is heading, before anyone else. Register now to be in the room when we share it.

First reactions to what’s next
Early feedback from customers and practitioners who have seen where Instruqt is heading next.
"I want to call out its very nice that all these 2.0 improvements work really shows that instruqt listens to their customers."

"We are gladly surprised when you announced about Instruqt 2.0 and the new modular architecture. I think it's the right move. It's something that I love seeing."

"This is a massive improvement worthy of the 2.0 designation!"

Join Hands-on 2026
Save your seat for new research, practical conversations, and a first look at what’s next for hands-on product adoption.


