Turn your product into the experience that drives adoption
Instruqt transforms complex technical products into hands-on experiences that help prospects, customers, and partners build confidence faster.
The CHALLENGE
Technology moves faster than people can learn it.
Products and features ship at record speed, but confident adoption continues to lag behind.
- 92% of planned AI features ship
- Only 31% are confidently adopted
- The result is a widening adoption gap
AI FEATURES SHIPPED
0%
FEATURES CONFIDENTLY ADOPTED
0%
The adoption gap
THE OLD WAY
Where the traditional path to adoption breaks down.
Most teams try to close the adoption gap with more content and more tools. Here's why that path keeps falling short.
1. Companies invest in creating more content
Docs, videos, webinars, portals, certifications and copilots add information—but confidence remains scarce.
2. Users can’t read their way to confidence
Reading about a product isn't using it. People can consume every doc and video you publish and still not know where to click when it counts.
3. Friction gets in the way before hands-on use
Trial environments, licenses, installs, and demo scheduling all stand between users and the product. Momentum fades before anyone gets hands-on.
1. Companies invest in creating more content
Docs, videos, webinars, portals, certifications and copilots add information—but confidence remains scarce.
2. Users can’t read their way to confidence
Reading about a product isn't using it. People can consume every doc and video you publish and still not know where to click when it counts.
3. Friction gets in the way before hands-on use
Trial environments, licenses, installs, and demo scheduling all stand between users and the product. Momentum fades before anyone gets hands-on.
BMC Customer Story
Bring hands-on product experience to every stage of the customer journey
BMC needed a repeatable hands-on experience that could scale without adding infrastructure work for sales engineers.
BEFORE INSTRUQT
1 workshop
Reused for five years and limited to 20–25 attendees.
One workshop reused for five years
Three cloud migrations to keep it running
Sales engineers managed the backend
Attendance capped at 20–25 people
Most effort went into maintenance
New content creation was constrained
WITH INSTRUQT
25+ hands-on labs
Created in under a year and supporting up to 400 participants
25+ labs created in under a year
Up to 400 participants at once
Built by the same sales engineering team
Backend setup automated by Instruqt
More time for new experiences
Engagement data flows into marketing
"Our sales engineers were spending more time managing the backend infrastructure supporting that workshop than spending time on creating new content."
THE REALITY
Confidence starts when people actually use the product
Content can help people understand what a product does. But confidence develops when they can explore it, make decisions and complete meaningful tasks for themselves.
"Because the technology is complex, if you've never seen it before, you really don't know where to click or what to do."
+15%
Organizations using hands-on labs are 50% more likely to see developers productive within two months.
MEET INSTRUQT
Bring hands-on product experience to every stage of the customer journey
Instruqt puts your product in people's hands in ready-to-run sandbox environments—no installs, no setup, no infrastructure to manage. Build an experience once, run it at scale, and measure exactly how people engage.
01
Generate demand
Replace static content with interactive product experiences that attract and qualify leads for you. Prospects explore your product in realistic scenarios, and you see who engaged, what they did, and how far they got—so sales follows up with context instead of cold outreach.
+15%
Net-new pipeline in two quarters; 3,000+ workshop participants.
5,000+
New users in month one of KubeCampus; 2,000+ finished every lab.
02
Drive sales
Give every prospect hands-on proof of value without the setup burden. Demo environments spin up in minutes instead of weeks, prospects test-drive your product in real-world scenarios, and deals close faster because buyers have already seen it work for themselves.
"By using Instruqt labs in our sales motion, we've eliminated the need for POVs and have driven 30% closed-won revenue through labs alone."
- Instruqt customer · Enterprise software company
Before
21 days
After
2 days
Octopus Deploy replaced a three-week setup process with a two-day hands-on workshop that accelerated the technical evaluation.
03
Onboard and enable
Turn onboarding and education into hands-on practice instead of passive courses. Customers and partners build skills in realistic scenarios they can apply immediately, you track progress against learning objectives, and adoption scales without scaling your team.
71%
Higher adoption among trained customers; fewer support tickets.
1000+
Learners onboarded every month. 4.8/5 average track rating
Success stories from our clients
1M+
developers trained
4,500+
badges awarded
5000+
customer workshops delivered a year
“You can learn AI through our technology and through Instruqt”.
VP of education
Mongo DB
Read full story
Independently verified
A business case built on measurable returns
Forrester's independent study shows what organizations gain when they run hands-on experiences on Instruqt:
244%
Return on investment
Composite organization benefit over three years.
$4.56M
Net present value
Measured over a three-year period.
3M+
Payback period
Compared with a 10.8-month category average.
97%
Would recommend Instruqt
G2 · Fall 2026 Virtual IT Labs
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Build your customer journey around experience
Give people a direct path to your product—from first interest and technical evaluation to onboarding, education, and long-term adoption.
With Instruqt
Prospects experience your product before requesting a demo
Sales engineers spend more time selling and less time preparing environments.
Customers reach value before opening a support ticket
Partners learn in the same environment your customers use.
Teams measure confidence not just content consumption.