Instruqt Glossary

The level of user interaction and value derived from a product. Product engagement includes usage frequency, feature adoption, and satisfaction. Higher engagement often leads to retention and advocacy.

A professional who promotes a product's features and benefits to drive adoption. Product marketers focus on positioning, messaging, and customer education. They work closely with sales and product teams to ensure successful launches.

The process of promoting and selling a product through targeted strategies. Product marketing involves positioning, messaging, and competitive analysis. It ensures the product meets market needs and drives user adoption.

Product-Led Growth (PLG) is a business strategy where the product itself serves as the primary driver of customer acquisition, retention, and expansion. In a PLG model, the product's features, performance, and user experience are designed to provide value and drive customer engagement, often allowing users to experience the product through free trials, freemium models, or self-service onboarding. This approach relies on delivering a great product experience to fuel growth organically.

Preliminary demonstration of a product, technology, or business idea designed to validate its feasibility before full-scale development or deployment

Dedicated cloud-based setup for testing and validating proof of concept projects in software development.

A potential customer showing interest in a product or service. Prospects engage with marketing content, attend demos, or request information. They are nurtured through the sales funnel until conversion.

A potential customer who meets specific criteria and show interest in a product or service. Qualified leads are identified based on behavior, demographics, and needs. They are more likely to convert into paying customers with the right nurturing strategies.

A scenario that mimics real-world use cases to demonstrate product value. Real-world scenarios highlight practical applications and benefits. They build user confidence and support adoption.

Remote employee training refers to the training and development of employees who work remotely. It involves using digital tools and online platforms to deliver training content, facilitate virtual interactions, and assess progress.

An increase in revenue driven by product adoption and customer retention. Revenue growth results from acquiring new customers and expanding existing accounts. It often correlates with product success and market demand.

Professional accreditation validating expertise in implementing, managing, and optimizing Software as a Service solutions.

SaaS (Software as a Service) product training involves educating users on how to use cloud-based software applications. This training covers features, functionalities, and best practices for maximizing the value of SaaS products.

Customized demonstration platform for showcasing product capabilities to potential clients during the sales process.

A sales stack is a collection of software tools and technologies used by sales teams to improve efficiency, manage customer relationships, and drive sales. It includes CRM systems, analytics tools, communication platforms, and other sales enablement solutions.

A sales training platform is a software solution designed to provide training and resources for sales teams. It often includes features such as online courses, simulations, quizzes, and performance tracking to help sales professionals develop their skills and knowledge.

The process potential customers follow from initial contact to purchase. The sales cycle includes prospecting, nurturing, and closing. A shorter cycle leads to faster revenue generation.

A technical expert who supports sales by demonstrating product capabilities. Sales engineers bridge the gap between product features and customer needs. They often lead technical demos and proof-of-concept projects.

The field combining sales and technical expertise to drive product adoption. Sales engineering involves understanding customer needs and providing tailored solutions. It plays a critical role in closing complex deals.

A sandbox environment is an isolated testing environment that mimics the production environment but is separate from it. It allows developers, testers, and users to experiment, test, and validate software changes or new features without impacting the live system. Sandbox environments are commonly used for quality assurance, security testing, and training, as they provide a safe space to explore without risking real data or operational stability.

A sandbox virtual machine is an isolated computing environment used for testing, development, or experimentation. It allows users to safely run and test software without affecting the main system or network.

Capability of IT systems or applications to handle growing workloads by adding resources to increase overall capacity.

Learning or exploring a product independently, without guided instruction. Self-guided experiences allow users to proceed at their own pace. They are ideal for exploring complex products and building practical skills.

Interactive product simulations that allow users to explore features independently. Self-guided demos provide hands-on experience without sales intervention. They help users understand product value and drive informed purchasing decisions.

Learning at one's own pace, without set schedules or deadlines. Self-paced learning enables users to absorb information when it's most convenient. It promotes better retention and accommodates different learning styles.

Self-paced training allows learners to complete courses and materials at their own speed. It provides flexibility and autonomy, enabling individuals to learn according to their schedule and preferred pace.

A self-service demo is an interactive demonstration of a product that potential customers can access and explore on their own. It allows users to experience the product's features and capabilities without direct involvement from a sales representative.

Sentiment analysis is a technique used to analyze and interpret the emotional tone and sentiment expressed in text data. It is commonly used in customer feedback, social media monitoring, and market research to gauge public opinion and attitudes.

The Sharable Content Object Reference Model (SCORM) is a set of technical standards for e-learning software. It defines how online learning content and Learning Management Systems (LMS) should communicate, ensuring interoperability and consistency across platforms.

Skill validation is the process of assessing and confirming an individual's proficiency in a particular skill or set of skills. It often involves tests, practical assessments, or certifications to verify competence.

A cloud-based learning management system (LMS) designed for customer education, onboarding, and training.

Software adoption refers to the process by which users begin to use and integrate a new software application into their workflows. This includes the initial installation, learning how to use the software, and incorporating it into daily activities. Successful software adoption involves overcoming barriers to usage, such as user resistance or lack of familiarity, and ensuring that users understand the software's value and functionalities.

Software due diligence is the evaluation of software assets during mergers, acquisitions, or investment decisions. It involves assessing the quality, functionality, security, and legal compliance of software to identify potential risks and opportunities.

A software training platform is a digital solution designed to deliver training on specific software applications. It includes instructional content, practice exercises, and assessments to help users become proficient in using the software.

Cloud-based software distribution model providing applications over the internet on a subscription basis.

A professional who designs and implements technical solutions for customers. Solutions architects analyze requirements and recommend best-fit technologies. They ensure successful implementation and long-term satisfaction.

The practice of designing systems and platforms to meet business needs. Solutions architecture involves planning, development, and integration. It ensures scalability, security, and performance.

A consultant who provides technical guidance and solutions for clients. Solutions consultants work with sales and engineering teams. They help customers understand product value and implementation strategies.

A non-interactive product demonstration, often used for presentations. Static demos provide a high-level overview of features and benefits. They are ideal for initial pitches and marketing content.

Efforts to improve teamwork and communication across organizations. Team collaboration relies on shared goals, tools, and workflows. It drives innovation, efficiency, and project success.

A network of technology solutions, platforms, and tools that work together. The tech ecosystem includes software, hardware, and services that support digital operations. Strong ecosystems drive innovation, efficiency, and interoperability.

Technical due diligence involves the thorough evaluation of the technical aspects of a product, company, or project. It assesses factors such as technology infrastructure, code quality, scalability, and security to inform investment or acquisition decisions.

Technical enablement refers to the process of providing technical knowledge, resources, and training to employees, partners, or customers. It ensures that individuals have the necessary technical skills and understanding to use or support a product or service effectively.

A group of users with technical expertise and needs. Technical audiences include developers, engineers, and IT professionals. They require detailed, accurate, and relevant content.

A marketer with technical expertise who creates content and strategies for technical audiences. Technical marketers translate complex product features into user-friendly messaging. They bridge the gap between product teams and potential users.

Marketing that bridges technical product features with customer value. Technical marketing involves creating content, demos, and training for technical audiences. It supports sales by highlighting product benefits and use cases.

The process of selling products based on their technical benefits and value. Technical sales involves educating customers on how a product meets their needs. It often includes demos, trials, and proof-of-concept projects.

An expert responsible for delivering technical training sessions. Technical trainers create and conduct educational programs. They ensure users gain the skills needed for success.

Training programs focused on building technical expertise and product knowledge. Technical training includes hands-on labs, tutorials, and certifications. It enhances user proficiency and product success.

Isolated virtual environment for safely testing software, running potentially unsafe code, and conducting security assessments.

Tracks are guided learning experiences. There are two main parts to a track: 1) Challenges for users to complete, and 2) Sandboxes for users to interact with, in Challenges.

User interface component in learning platforms for monitoring progress and visualizing performance metrics.

A training environment is a controlled setting designed for teaching and learning. It can be physical or virtual and is equipped with the necessary tools, resources, and infrastructure to facilitate training sessions.

Upskilling refers to the process of learning new skills or improving existing ones to enhance an individual's capabilities in a specific area. This is often done in response to changes in the job market, technological advancements, or evolving business needs. Upskilling helps individuals stay relevant in their current roles or transition to new roles, and it is a key component of professional development and career growth.

Automated creation and management of user accounts and access rights in IT systems and cloud platforms.

Cloud-based web browsing solution providing secure, isolated internet access for testing and cybersecurity purposes.

A virtual classroom is an online learning environment that simulates a traditional classroom. It allows instructors and students to interact in real-time through video, audio, chat, and collaborative tools, enabling remote learning.

Virtual IT Labs are online environments that simulate real-world IT systems, networks, and software. These labs provide a safe and controlled space for users to learn, practice, and experiment with various technologies without the risk of damaging actual systems. They are often used for training, testing, and development purposes, allowing learners and professionals to gain hands-on experience with IT infrastructure, software applications, and cybersecurity scenarios. Virtual IT labs can be accessed remotely and are commonly used in educational settings, corporate training, and certification programs.

Cloud platforms providing realistic, hands-on training environments for IT skills development and certification.

Virtual Instructor-led Training (VILT) is a training format where an instructor leads a training session remotely via a digital platform. It combines the benefits of instructor-led training with the flexibility of virtual delivery, allowing for real-time interaction and engagement.

Cloud-based simulated environments for hands-on IT training and experimentation without risking real systems.

Emulated computing environments that function as virtual computers within a physical machine's resources.

Virtual sales training is the process of training sales teams through online platforms. It includes webinars, virtual workshops, and digital training modules that focus on developing sales skills and strategies without requiring physical presence.

A webhook is an API driven by events rather than requests and allows Instruqt to send data to an external system when an event like track.completed occurs.