GLossary

Partner Enablement

Partner enablement involves equipping business partners with the necessary tools, resources, and training to effectively sell and support a company's products or services. This includes product knowledge, marketing materials, and support systems.

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Partner enablement is the process of providing partners—such as resellers, distributors, or service providers—with the tools, knowledge, and resources they need to sell and support a product effectively. This often includes training, marketing resources, and product demonstrations to ensure partners are aligned with the company’s value proposition.

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Instruqt supports partner enablement by offering customizable, hands-on virtual labs that partners can use to learn, train, and demonstrate products. This not only helps partners quickly gain expertise but also equips them to deliver more impactful customer engagements​.

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