Product-Led Growth

Product-Led Growth (PLG) is a business strategy where the product itself serves as the primary driver of customer acquisition, retention, and expansion. In a PLG model, the product's features, performance, and user experience are designed to provide value and drive customer engagement, often allowing users to experience the product through free trials, freemium models, or self-service onboarding. This approach relies on delivering a great product experience to fuel growth organically.

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Product-Led Growth (PLG) is a business strategy where the product itself is the primary driver of acquisition, retention, and expansion. PLG focuses on delivering value through the product, enabling users to experience its benefits directly, often through free trials or freemium models. As users explore the product, they are more likely to convert into paying customers due to the inherent value they experience.

Instruqt’s platform supports PLG by providing interactive, self-guided demos and proof of concepts (POCs) within virtual IT labs. These hands-on environments enable prospects to experience the full value of a product before purchasing, driving faster conversions.