HANDS-ON is here: A new kind of event for developer adoption leaders

🗓️ September 30, 2025

🕥 10:30 am ET

💻 Free & virtual

🎟️ Register here

The way developers learn, evaluate, and adopt technology has changed. So why haven’t most go-to-market (GTM) motions caught up?

In a world where AI speeds everything up—and developers hold more decision-making power than ever—one thing is clear: the most successful teams lead with experience.

That’s why we’re launching HANDS-ON, a free virtual event designed for the builders of developer adoption. If you're a product marketer, DevRel leader, sales engineer, or enablement pro, this event is made for you.

What you’ll learn in two hours

We’ve designed HANDS-ON to be focused and deeply practical. You’ll walk away with new ideas, shared language, and real examples of what’s working in the field.

Here’s what’s on the agenda:

🚀 What’s next - A look at 6 key trends shaping developer adoption in 2026—from AI-assisted onboarding to the rise of developer data in go-to-market.

🔧 What works - How top teams scale hands-on content across product marketing, sales engineering, and customer education—without losing technical depth.

💡 What inspires - Real stories of developer-led growth in action. Hear how teams are turning hands-on experiences into product champions and real revenue.

Who should attend

This event is for anyone who creates or supports the experience behind technical adoption. That includes:

• Developer relations & community leaders
• Product marketers & growth marketers
• Sales engineers & solution architects
• Enablement & education teams
• Anyone who wants to show—not just tell—the value of their tech

What makes HANDS-ON different

This isn’t another panel-heavy conference or generalist GTM event. HANDS-ON is laser-focused on how to drive product adoption with developers—through real-world experience.

We’ll kick things off with a strategic keynote, followed by actionable sessions from industry leaders who are building modern adoption motions today.

Whether you’re rethinking your onboarding flow or scaling self-serve demos, HANDS-ON will show you how to make your adoption strategy more hands-on, more connected, and more effective.

Frequently asked questions (FAQs)

Is HANDS-ON a virtual or in-person event?

HANDS-ON will be 100% virtual and streamed live. Register to secure your spot today to receive event details, and please share the event page with your colleagues!

Who should attend HANDS-ON?

HANDS-ON is specifically designed and curated for go-to-market (GTM) professionals at software companies who are looking to connect with developers and show them the true value of their products. ‍

Specifically, anyone in marketing (product marketers, DevRel, developer marketers, growth marketers), sales (sales engineers - SEs, solutions architects, technical sales), and education & enablement (technical trainers, customer success, enablement teams, and learning & development).

What’s on the agenda?

This two-hour virtual event will spotlight software go-to-market (GTM) leaders shaping the future of how developers learn, adopt, and champion products. We’re bringing together an amazing group of industry voices across developer relations, sales engineering, technical education, and product marketing.‍ Stay tuned for speaker announcements!

How much does it cost to attend HANDS-ON?

HANDS-ON is free to attend. 

🎟️ Save your spot today!

Come explore what’s next in developer adoption—with a community of people building it alongside you.

HANDS-ON will stream live September 30, 2025. See you there.

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Can’t make it live? No problem. Register anyway, and we’ll send you the full recap!