Connect hands-on product engagement to Salesforce and turn every buyer interaction into a measurable pipeline signal your team can act on.
Better insight. Better outcomes.
Faster Deal Cycles
More Deals Closed
Lower Cost Per Deal
Your buyers are already telling you how serious they are — through the labs they open, the sections they revisit, and the colleagues they invite. Instruqt surfaces those signals directly in Salesforce.
Act on real buyer signals — not guesswork or gut feel.
✓ See exactly which prospects are spending real time in your labs ✓ Know when to call before buyers go quiet ✓ Engage at peak intent — not three days after it passed
Your rep sends a hands-on lab and waits. Days of silence. A generic follow-up that goes ignored. Meanwhile, three stakeholders explored the lab over the weekend — and nobody on your team knows.
Your rep sees the VP of Operations spent 40 minutes in the lab Tuesday morning and invited two colleagues. By 10am, your team is on the phone — not with a check-in, but a closing conversation.
Most lost deals had an internal advocate who loved your product. You just never knew who they were.
Spot who is evangelizing your product inside the account. Arm champions with the right materials before they ask. Turn invisible advocates into deal closers.
Inside every lost deal, someone loved your product. A mid-level manager got excited, tried to push it through, hit a wall. Your CRM just says went dark.
Now you see them. The PM who opened the lab six times. The Director who shared it with their team. Your champion walks into the budget meeting prepared. The deal closes.
Every wasted demo, every unnecessary call — that’s time your team didn’t spend on real pipeline.
Prioritize SE time based on actual buyer engagement. Drop dead pipeline before it bloats your forecast. Start every conversation where the prospect already is.
Your SE spent three hours prepping a custom lab for a prospect who politely said let me talk to my team and was never heard from again. Your cost per deal climbs because your team can't tell which deals deserve their time.
Monday pipeline review: three accounts are actively working through labs. Those get the SE's time. The rest get a follow-up email. SEs reclaim their week. Cost per deal drops because you only invest in deals that are actually moving.
See it in action
A buyer opens a hands-on lab. Your team sees what they explore, who's involved, and exactly when to reach out.
Every day, prospects show you how ready they are to buy through how they engage with your hands-on labs. Instruqt makes those signals visible — so your team can act on them.
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