How to Unlock the Power of Educational Marketing
Are you looking to broaden brand awareness and grow revenue with the same initiative? Then, educational marketing is just the tactic you’re looking for.
It's time to rewrite your go-to-market playbook
The economic climate has disrupted the traditional go-to-market playbook. Technology buyers now prioritize ROI, and companies must demonstrate value early on to gain attention, consideration, and trust.
Stop selling. Start educating.
Rather than simply expressing opinions through thought-leadership content, marketers should aim to deliver practical value by providing educational content that captivates and persuades buyers to solve problems using their product. Or they'll get left behind.
Educational marketing positions your company as the go-to resource for your target audience. Ultimately, it benefits your brand and bottom line, creating a powerful impact.
Live Webinar: Educational Marketing: 5 Growth Insights
On September 28 Jenn Gile, Head of Product Marketing at F5 NGINX will share next-level education-based marketing advice.
Jenn is a renowned developer marketing leader and tech educator. A product leader with experience driving software and SaaS adoption through product-led growth and B2B enterprise sales motions. She is leading the marketing transformation of the entire NGINX portfolio of 15 open source and commercial solutions.
Key takeaways:
- Understand the impact of educational marketing on customer perception and loyalty.
- How educational marketing works for highly technical products
- Discover strategies to effectively distribute and promote educational content
- Innovative product education examples
- How to demonstrate the impact and ROI that gets internal buy-in
Better than anything you’ll find searching Google! Register for the webinar and get Jenn's proven strategies for educational marketing.
The harsh truth? Marketers must adapt their strategies to win over today's risk-averse buyers. Jenn will show you how to upgrade your content for maximum impact. Invest 30 minutes, and you will take home actionable tips to get started or improve your educational marketing program.
Jenn Gile, Head of Product Marketing, F5 NGINX
Jenn Gile is a technology marketer who loves developer marketing and community building, especially in open-source and product-led growth environments. She leads product marketing for NGINX (engine-x), known as the world's most-used web server and reverse proxy. Along with her team, Jenn has worked to evolve that brand recognition to encompass NGINX’s portfolio of 15 products that enable everyone from start-ups to tech giants to securely deliver apps and APIs from edge to cloud.
Prior to pivoting into product marketing, Jenn led learning and development teams in technology and government verticals. She specialized in leadership and management skill building but found herself craving an opportunity to get closer to customers and have an impact on company revenue. An avid writer and collaborator with a desire to span multiple areas of the business, she finds the cross-functional nature of product marketing to be a perfect fit.Are you looking to broaden brand awareness and grow revenue with the same initiative? Then, educational marketing is just the tactic you’re looking for.
Are you looking to broaden brand awareness and grow revenue with the same initiative? Then, educational marketing is just the tactic you’re looking for.
It's time to rewrite your go-to-market playbook
The economic climate has disrupted the traditional go-to-market playbook. Technology buyers now prioritize ROI, and companies must demonstrate value early on to gain attention, consideration, and trust.
Stop selling. Start educating.
Rather than simply expressing opinions through thought-leadership content, marketers should aim to deliver practical value by providing educational content that captivates and persuades buyers to solve problems using their product. Or they'll get left behind.
Educational marketing positions your company as the go-to resource for your target audience. Ultimately, it benefits your brand and bottom line, creating a powerful impact.
Live Webinar: Educational Marketing: 5 Growth Insights
On September 28 Jenn Gile, Head of Product Marketing at F5 NGINX will share next-level education-based marketing advice.
Jenn is a renowned developer marketing leader and tech educator. A product leader with experience driving software and SaaS adoption through product-led growth and B2B enterprise sales motions. She is leading the marketing transformation of the entire NGINX portfolio of 15 open source and commercial solutions.
Key takeaways:
- Understand the impact of educational marketing on customer perception and loyalty.
- How educational marketing works for highly technical products
- Discover strategies to effectively distribute and promote educational content
- Innovative product education examples
- How to demonstrate the impact and ROI that gets internal buy-in
Better than anything you’ll find searching Google! Register for the webinar and get Jenn's proven strategies for educational marketing.
The harsh truth? Marketers must adapt their strategies to win over today's risk-averse buyers. Jenn will show you how to upgrade your content for maximum impact. Invest 30 minutes, and you will take home actionable tips to get started or improve your educational marketing program.
Jenn Gile, Head of Product Marketing, F5 NGINX
Jenn Gile is a technology marketer who loves developer marketing and community building, especially in open-source and product-led growth environments. She leads product marketing for NGINX (engine-x), known as the world's most-used web server and reverse proxy. Along with her team, Jenn has worked to evolve that brand recognition to encompass NGINX’s portfolio of 15 products that enable everyone from start-ups to tech giants to securely deliver apps and APIs from edge to cloud.
Prior to pivoting into product marketing, Jenn led learning and development teams in technology and government verticals. She specialized in leadership and management skill building but found herself craving an opportunity to get closer to customers and have an impact on company revenue. An avid writer and collaborator with a desire to span multiple areas of the business, she finds the cross-functional nature of product marketing to be a perfect fit.Are you looking to broaden brand awareness and grow revenue with the same initiative? Then, educational marketing is just the tactic you’re looking for.
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