How to Unlock the Power of Educational Marketing

It's time to rewrite your go-to-market playbook

The economic climate has disrupted the traditional go-to-market playbook. Technology buyers now prioritize ROI, and companies must demonstrate value early on to gain attention, consideration, and trust. Are you looking to broaden brand awareness and grow revenue with the same initiative? Then, educational marketing is just the tactic you’re looking for.

I recently had the pleasure of catching up with Jenn Gile. She is NGINX's Head of Product Marketing, overseeing 15 open-source and commercial solutions. Jenn is a renowned leader in developer marketing and tech education, with a proven track record in driving software and SaaS adoption through product-led growth and B2B enterprise sales. Her approach to marketing? A refreshingly "education-first" approach. Think about the last time you learned something new and felt that inner spark. That's what she brings to the table in marketing. She targets folks like developers and security architects in the B2B tech space. 

Some key takeaways from the webinar:

To succeed in educational marketing, consider these tips:

• Give valuable learning for free
• Stick to 101-level Topics
• Focus on building trust rather than making a product pitch.
• Tackle the KPI Catch-22
• Measure Awareness and Engagement
  
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Here are some resources you may find helpful:

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