How to Increase Product Awareness for Your SaaS Company

Your SaaS company has a great product. You have a great team of people committed to growth, your product’s tech is strong, the audience is ripe for adoption, and the pain points you solve are tangible. 

You just have to clear the product awareness hurdle. 

With today’s hyper-competitive SaaS landscape, increasing product awareness is a common challenge. Here are some tips for increasing product awareness to fuel the growth of your SaaS.

1. Audience. Audience. Audience. 

As they say, location is king in the real estate world. When it comes to marketing your technical product, it’s all about the audience.

The first step in increasing product awareness is to understand your target audience. Who are they? What are their needs and pain points? What motivates them? What turns them off? What are their buying habits? 

Knowing your target audience will help you create a marketing message that resonates with them.

2. Create Compelling Content

A common shortcut SaaS companies want to take on their journey to hyper-growth is to neglect content creation. Don’t make that mistake. Creating content can be time-consuming, yes, but it's vital that you feed your audience with content if you want to increase your product awareness.

Once you know your target audience, create compelling content that speaks to them. This could be in the form of blog posts, white papers, case studies, videos, email marketing, infographics, or social media posts. The content should be informative, engaging, and relevant to the target audience.

3. Optimize Your Website

Building an organic growth strategy is a long game, but when done well it’s an inexpensive and viable way to increase your product awareness. Utilize the audience research you’ve done to anticipate their search intentions. 

By optimizing your website to rank for high-priority keywords, your website will capture your audience and showcase your SaaS to them, building product awareness.  

4. Stand Out at Industry Events 

Industry events are a great way to increase product awareness. But it’s not enough to simply attend trade shows, conferences, and meetups in your industry. You need to stick out.

Get creative with your in-person presence by finding fun and engaging ways to showcase your product and brand. 

You can also host a live event or workshop that allows potential users to get their hands on your product. 

5. Product-led Growth

Speaking of providing potential users with the opportunity to try your product, deploying a product-led growth model is an excellent way to increase your brand awareness. Commonly mistaken for freemium growth models, PLG differs from free trials in a number of ways. PLG is all about creating a strategy that focuses on using the product itself as the primary driver of growth.

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The more product-forward your efforts are, the more brand and product awareness you’ll create. 

How Instruqt Increases Your Product Awareness 

By understanding your target audience, creating compelling content, leveraging social media, optimizing your website, standing out at industry events, and adopting a PLG model, your SaaS company will increase your product awareness.

To really transform your ability to build awareness for your product, unleash the power of Instruqt. Learn more about how Instruqt generates demand for your product, or take a free test drive to see for yourself. 

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