How Codefresh by Octopus Deploy scales developer engagement with Instruqt: A webinar recap
The world of DevOps is constantly evolving, and companies that want to stay ahead need robust developer engagement strategies. In a recent webinar, Instruqt sat down with Codefresh by Octopus Deploy to discuss how hands-on, immersive experiences have transformed their developer education and certification programs.
With Codefresh’s deep expertise in GitOps, Kubernetes, and CI/CD, and Instruqt’s ability to create sandbox environments that make complex technologies accessible, this conversation was packed with valuable insights for DevOps professionals looking to scale education, drive adoption, and accelerate conversion rates.
đź“ş Want to dive deeper? Watch the full webinar recording here.
Before Instruqt: The challenge of developer education
Before adopting Instruqt, Codefresh faced a common challenge: educating developers on GitOps and Argo CD in a scalable way. Developers were eager to learn but struggled with setup complexities, mismatched expectations, and inconsistent learning experiences.
“We were solving problems that people hadn’t seen yet,” said Kostis Kapelonis, Senior Developer Advocate at Codefresh. The team knew they needed a self-paced, hands-on training program that allowed learners to grasp GitOps concepts without technical roadblocks.
Why Codefresh chose Instruqt for GitOps certification
After evaluating multiple solutions, Codefresh selected Instruqt for its frictionless user experience and ability to deliver interactive learning without requiring students to install anything.
đź“Ś Key benefits of using Instruqt for GitOps certification:
- Zero setup friction: Developers access a pre-configured lab environment in their browser without needing local installations.
- Hands-on training: Learners use real Kubernetes clusters instead of theoretical exercises.
- Gamification and certification: Integrated with badging systems, helping validate skills and build credibility in the community.
- Scalability: From individual learners to enterprise teams, the program can support thousands of participants.
According to Kapelonis, Instruqt’s ability to launch fully functional Kubernetes environments on demand was a game-changer.Â
From certification to conversion: Driving real business impact
While the original goal was education, Codefresh quickly realized their GitOps certification program was also a powerful lead-generation tool.
🚀 Impressive results:
- 24,000+ students enrolled in GitOps certification
- 3,000+ developers officially certified
- Increased demand for Codefresh’s GitOps solutions
- Adoption across internal teams at Octopus Deploy
By removing technical friction, Instruqt empowered Codefresh to expand beyond customer education into onboarding, training, and internal enablement.
Lessons learned: How to scale developer education
For DevOps teams and software companies looking to build similar programs, the Codefresh-Instruqt collaboration highlights several key best practices, as outlined by Revital Barletz, Community Manager at Codefresh:
- Start with community – Engage developers with free, high-value educational content to build trust before selling.
- Eliminate setup hassles – A sandbox environment ensures that learners focus on learning, not troubleshooting installations.
- Use data to improve courses – Track learner progress, bottlenecks, and engagement to refine content continuously.
- Align training with business goals – Certification isn’t just for learning—it’s a strategic asset for adoption and conversion.
The future: What’s next for Codefresh & Instruqt
Looking ahead, Codefresh plans to expand its Instruqt-powered GitOps certification with more advanced tracks, deeper enterprise integrations, and continued refinement based on learner feedback.
At Instruqt, we’re proud to empower companies like Codefresh with scalable, engaging developer education experiences that drive adoption, conversion, and long-term success.
Get hands-on with GitOps today
Interested in experiencing the power of hands-on learning? Check out Codefresh’s GitOps certification program, powered by Instruqt, and take your Kubernetes CI/CD skills to the next level.
👉 Explore Instruqt’s interactive learning platform
👉 Learn GitOps with Codefresh
👉 Watch the full webinar recording now
The world of DevOps is constantly evolving, and companies that want to stay ahead need robust developer engagement strategies. In a recent webinar, Instruqt sat down with Codefresh by Octopus Deploy to discuss how hands-on, immersive experiences have transformed their developer education and certification programs.
With Codefresh’s deep expertise in GitOps, Kubernetes, and CI/CD, and Instruqt’s ability to create sandbox environments that make complex technologies accessible, this conversation was packed with valuable insights for DevOps professionals looking to scale education, drive adoption, and accelerate conversion rates.
đź“ş Want to dive deeper? Watch the full webinar recording here.
Before Instruqt: The challenge of developer education
Before adopting Instruqt, Codefresh faced a common challenge: educating developers on GitOps and Argo CD in a scalable way. Developers were eager to learn but struggled with setup complexities, mismatched expectations, and inconsistent learning experiences.
“We were solving problems that people hadn’t seen yet,” said Kostis Kapelonis, Senior Developer Advocate at Codefresh. The team knew they needed a self-paced, hands-on training program that allowed learners to grasp GitOps concepts without technical roadblocks.
Why Codefresh chose Instruqt for GitOps certification
After evaluating multiple solutions, Codefresh selected Instruqt for its frictionless user experience and ability to deliver interactive learning without requiring students to install anything.
đź“Ś Key benefits of using Instruqt for GitOps certification:
- Zero setup friction: Developers access a pre-configured lab environment in their browser without needing local installations.
- Hands-on training: Learners use real Kubernetes clusters instead of theoretical exercises.
- Gamification and certification: Integrated with badging systems, helping validate skills and build credibility in the community.
- Scalability: From individual learners to enterprise teams, the program can support thousands of participants.
According to Kapelonis, Instruqt’s ability to launch fully functional Kubernetes environments on demand was a game-changer.Â
From certification to conversion: Driving real business impact
While the original goal was education, Codefresh quickly realized their GitOps certification program was also a powerful lead-generation tool.
🚀 Impressive results:
- 24,000+ students enrolled in GitOps certification
- 3,000+ developers officially certified
- Increased demand for Codefresh’s GitOps solutions
- Adoption across internal teams at Octopus Deploy
By removing technical friction, Instruqt empowered Codefresh to expand beyond customer education into onboarding, training, and internal enablement.
Lessons learned: How to scale developer education
For DevOps teams and software companies looking to build similar programs, the Codefresh-Instruqt collaboration highlights several key best practices, as outlined by Revital Barletz, Community Manager at Codefresh:
- Start with community – Engage developers with free, high-value educational content to build trust before selling.
- Eliminate setup hassles – A sandbox environment ensures that learners focus on learning, not troubleshooting installations.
- Use data to improve courses – Track learner progress, bottlenecks, and engagement to refine content continuously.
- Align training with business goals – Certification isn’t just for learning—it’s a strategic asset for adoption and conversion.
The future: What’s next for Codefresh & Instruqt
Looking ahead, Codefresh plans to expand its Instruqt-powered GitOps certification with more advanced tracks, deeper enterprise integrations, and continued refinement based on learner feedback.
At Instruqt, we’re proud to empower companies like Codefresh with scalable, engaging developer education experiences that drive adoption, conversion, and long-term success.
Get hands-on with GitOps today
Interested in experiencing the power of hands-on learning? Check out Codefresh’s GitOps certification program, powered by Instruqt, and take your Kubernetes CI/CD skills to the next level.
👉 Explore Instruqt’s interactive learning platform
👉 Learn GitOps with Codefresh
👉 Watch the full webinar recording now
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