our story
Your virtual IT lab for product growth
Reimagine customer journeys with guided hands-on product experiences.
Helping Software Companies Succeed in a
Product-led Growth World
Instruqt is built for fast-growing software companies looking to educate and sell to today’s modern buyers. We transform the way you reach prospects, enable buyers, sellers, and partners by removing barriers that prevent them from experiencing what makes your product great. With a browser-based private sandbox environment, it’s never been easier or faster to see how your product adds value in real life!
What is instruqt?
With Instruqt, you can create hands-on product experiences that are interactive and personal
At Instruqt, our mission is to be the partner of choice for software companies. We help them accelerate revenue by offering a hands-on product experience into every revenue touchpoint to remove friction from the customer journey.
Generate Demand
Drive tangible results from engagement to revenue
- Educate prospects at scale with large-scale product workshops
- Offer self-service test drives and product tours.
- Generate product qualified leads that know the value before talking to sales
Acquire Customers
Improve pre-sales productivity and performance by 20%
- Spend more time selling and not on demo maintenance
- Deliver guidance at scale to sellers and partners with demo scenarios
- Accelerate sales cycle, share full-featured demo with customers after the meeting rather than boring PowerPoint
Activate and Grow
Accelerate time to value and boost customer expansion
- Help customers learn your software faster with hands-on interactive training on real-world scenarios
- Offer self-service test drives and product tours.
- Improve customer support with hands-on documentation and users satisfaction
Accelerate customer lifecycle
Better insights drive better performance
Our platform goes beyond just building and hosting hands-on tutorials, demos, training, and documentation. Analytics enables you to measure how people interact with your product; and when it is an opportunity to engage with them. Turn insights into action through integration with your CRM, marketing automation, or LMS.
Our Story
Instruqt started at HashiConf EU
It all started when a team of engineers at Xebia, a leading information technology service company in the Netherlands, co-organized Hashicorp’s first European conference. Their assignment was to introduce visitors to Hashicorp products.
The team created sandbox environments based on the HashiCorp tools (Nomad, Consul, Terraform, and Vault). It gave visitors a series of puzzles designed to let them experience the tools firsthand by solving challenges. About ⅓ of the delegates participated. Some even went back to the hotel to finish all the challenges because the wifi signal was stronger. The visitors came to learn one tool but left with hands-on experience in all of them. The seed for Instruqt’s gamified hands-on virtual IT labs learning platform was planted.
Introduced Browser-based Version at HashiConf USA
After that, Hashicorp invited the team to speak at Hashiconf in the US on the values of gamified learning by doing. The team built a second iteration of the sandbox environment which was completely browser-based. It sparked the team to design a scalable solution to help software companies drive product adoption most effectively.
And officially launched at Google Cloud Next
Instruqt was officially launched at Google Cloud Next (GCN) in San Francisco and was used to showcase the power of the Google Cloud technologies. The visitors were blown away by the Instruqt hands-on labs hosted on retro-style arcades. Since then, these arcades built by Instruqt are featured at Google events around the world.
Ready to test drive?
See how you can accelerate adoption and upsell by enabling your buyers to try and evaluate your software in a frictionless way.
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See examples of how our customers close more deals in less time
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Resources
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How to win over the new software buyers today
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A practical guide to shorten your sales cycle
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