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our story

Your virtual IT lab for product growth

Reimagine customer journeys with guided hands-on product experiences.


Helping Software Companies Succeed in a Product-led Growth World

Instruqt enables fast-growing software companies to use hands-on experience to educate and sell to modern buyers. We transform how you reach prospects; enable buyers, sellers, and partners by removing barriers preventing people from experiencing what makes your product great. With a browser-based private sandbox environment, it’s never been easier or faster to see how your product adds value in real life!

What is instruqt?

With Instruqt, you can create hands-on product experiences that are interactive and personal

At Instruqt, we are determined to be the partner of choice for software companies. We help them accelerate revenue by offering a hands-on product experience into every revenue touchpoint to remove friction from the customer journey.

Generate Demand

Drive tangible results from engagement to revenue

  • Educate prospects at scale with large-scale product workshops
  • Offer self-service test drives and product tours.
  • Generate product qualified leads that know the value before talking to sales

Acquire Customers

Improve pre-sales productivity and performance by 20%

  • Spend more time selling and not on demo maintenance
  • Deliver guidance at scale to sellers and partners with demo scenarios
  • Accelerate sales cycle, share full-featured demo with customers after the meeting rather than boring PowerPoint

Activate and Grow

Accelerate time to value and boost customer expansion 

  • Help customers learn your software faster with hands-on interactive training in real-world scenarios
  • Offer self-service test drives and product tours.
  • Improve customer support with hands-on documentation and users satisfaction

Accelerate customer lifecycle

Better insights drive better performance

  • Our platform goes beyond just building and hosting hands-on tutorials, demos, training, and documentation.
  • Analytics enables you to measure how people interact with your product; and when it is an opportunity to engage with them.
  • Turn insights into action through integration with your CRM, marketing automation, or LMS.

Our Story

instruqt at hashiconf eu 2016

Instruqt started at HashiConf EU

It all started when a team of engineers at Xebia, a leading information technology service company in the Netherlands, co-organized Hashicorp’s first European conference. Their assignment was to introduce visitors to Hashicorp products.

The team created sandbox environments based on the HashiCorp tools (Nomad, Consul, Terraform, and Vault). It gave visitors a series of puzzles designed to let them experience the tools firsthand by solving challenges. About ⅓ of the delegates participated. Some even went back to the hotel to finish all the challenges because the wifi signal was stronger. The visitors came to learn one tool but left with hands-on experience in all of them.

The seed for Instruqt’s gamified hands-on virtual IT labs learning platform was planted.

instruqt at hashiconf eu 2016

Introduced Browser-based Version at HashiConf USA

After that, Hashicorp invited the team to speak at Hashiconf in the US on the values of gamified learning by doing.

The team built a second iteration of the sandbox environment which was completely browser-based. It sparked the team to design a scalable solution to help software companies drive product adoption most effectively.

instruqt at hashiconf eu 2016

And officially launched at Google Cloud Next

Instruqt was officially launched at Google Cloud Next (GCN) in San Francisco and was used to showcase the power of the Google Cloud technologies. The visitors were blown away by the Instruqt hands-on labs hosted on retro-style arcades.

Since then, these arcades built by Instruqt are featured at Google events around the world.

Wanna see the magic of

Instruqt in action?

Get ready for some amazing hands-on fun!

demos and pocs    Experience the new way of selling.

demos and pocs    Enjoy some amazing hands-on fun.

demos and pocs    Get started instantly with a link.



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