Spectro Cloud Builds Self-Led Demos with Instruqt to Help Buyers See Immediate Value in Their Products

Spectro Cloud provides a complete and integrated platform that enables organizations to efficiently manage the full lifecycle of any Kubernetes environment, whether in a data center or the cloud. With a unique approach to managing multiple diverse clusters, Spectro Cloud gives IT teams complete control, visibility, and production-scale efficiencies to provide developers with flexible Kubernetes stacks and tools based on their specific needs, with granular governance and enterprise-grade security.

The company is based in San Jose, California, and supports customers from Intel, T-Mobile, Remine, Snackpass, and the US Air Force.

• Challenge - Spectro Cloud searched for a way to shorten and improve the demo stage in its sales process by providing a preconfigured sandbox where buyers could immediately get hands-on with the product.

• Results - Spectro Cloud monitored key performance indicators, such as completion rates and time spent in the labs, as a barometer to gauge buyer interest and commitment to their product offering. These insights helped create checks and balances in the sales cycle without being too pushy, improving the effectiveness and experience for both internal and buyer teams.

• ‍Solution - The team built a self-guided experience that learners could fit into their schedules with Instruqt’s virtual labs, speeding up the time it took for users to get in and test in their environment versus waiting for a long, drawn-out sales process. Spectro Cloud even brought various teams together at hands-on workshops to help build internal consensus and engagement. ‍‍