Announcing our €15 million Series A
We're excited to announce that we've raised €15 million in Series A funding led by Blossom Capital.
Instruqt transforms the way tech professionals learn new technologies with interactive product experiences. Since its launch, Instruqt has hosted more than 1.6 million training and sales demos, built by more than 2,000 active content creators to more than a million engaged prospects and learners.
Customers of Instruqt include some of the biggest names and unicorns in software and product-led growth, from RedHat to MongoDB, Datadog, and HashiCorp, transforming their sales, enablement, onboarding, and training. These global tech leaders use the platform to:
- Build self-service demos and free test drives for prospects
- Boost lead generation through interactive product education
- Offer live workshops and sales demos that turn prospects into buyers
- Provide customers with self-paced tutorials to help them onboard and train
- Onboard and upskill internal tech teams
Founded in 2018, Instruqt was incubated and initially backed by Xebia, a digital software and services company headquartered in the Netherlands. Xebia is renowned for its forward-thinking approach to innovation and entrepreneurship. Xebia has been an incubator for spin-offs like XebiaLabs, successfully sold in 2017, Stackstate, and Instruqt.
Coert Baart, CEO of Instruqt, comments, “We’re incredibly proud of the success we’ve had to date, created by offering real value that shifts the dial for our customers. Having been bootstrapped since day one, it would always take a VC who truly understood our vision for us to take outside capital. With Blossom, we now have the support and networks to take Instruqt to the next level and beyond.”
“Instruqt hits the sweet spot for buyers and sellers alike when it comes to tackling the key challenges faced in all sizes and sectors of business,” said Ophelia Brown, founder, and Managing Partner at Blossom Capital. “Its growth is a testament to how important putting products and software features at the heart of your business strategy can be. We’re delighted to not only be investing in this round but to be Instruqt’s first venture partner.”
Ade Mochtar, Co-Founder and CTO of Instruqt, comments, “Software is eating the world, yet getting people to adopt new technology is getting harder. We're changing this, and this funding enables us to accelerate the development of our platform to become a defacto product adoption and employee onboarding solution for software vendors and enterprises.”
Idit Levine, CEO at Solo.io, one of Instruqt’s customers, said: “Using Instruqt for live workshops, demos, and self-paced learning helps us actively engage with prospects much earlier in the buying cycle - giving us an edge in winning more deals.”
“MongoDB trains a large number of developers worldwide each year. Learning is a key enabler for product adoption, and Instruqt helps us make developer education seamless,” said Raghu Viswanathan, VP of Education, Academia, and Documentation at MongoDB.
Dan Garfield, Co-founder, and Chief Open Source Officer at Codefresh, said: “Instruqt has allowed us to build the world's most popular GitOps course. The labs are better than anything else out there, and our users love the experience and how quickly it helps them learn complex topics.”
So, to everyone on the journey with us – our incredible team, our investors, and most importantly, our customers– thank you! This has been an incredible ride so far, and there is a lot more coming down the pipe beyond Series A.
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TechCrunch covered our story here
Further information
About Instruqt
Instruqt offers the simplest path to create interactive demos, workshops, and training that mirror real product experiences. It enables software companies to educate and sell to modern buyers and users with an authentic, immersive experience. Companies like Hashicorp, MongoDB, Red Hat, Okta, Datadog, and others use Instruqt to generate millions of dollars in the pipeline and account expansion. Since launching in 2018, Instruqt has hosted more than 1.6 million training and sales demos, built by more than 2,000 active content creators to more than a million engaged prospects and learners. https://instruqt.com/
About Blossom Capital
Blossom Capital is Europe’s largest dedicated Series A fund renowned for its high-conviction strategy and relentless belief and commitment to the region’s most visionary founders. It leverages local roots with global connections to deliver an undeniable advantage for founders across consumer internet, crypto, cybersecurity, developer tools and open source, enterprise SaaS, and marketplaces. Its investments include Checkout.com, Moonpay, Pigment, and Tines. Find out more at www.blossomcap.com
We're excited to announce that we've raised €15 million in Series A funding led by Blossom Capital.
Instruqt transforms the way tech professionals learn new technologies with interactive product experiences. Since its launch, Instruqt has hosted more than 1.6 million training and sales demos, built by more than 2,000 active content creators to more than a million engaged prospects and learners.
Customers of Instruqt include some of the biggest names and unicorns in software and product-led growth, from RedHat to MongoDB, Datadog, and HashiCorp, transforming their sales, enablement, onboarding, and training. These global tech leaders use the platform to:
- Build self-service demos and free test drives for prospects
- Boost lead generation through interactive product education
- Offer live workshops and sales demos that turn prospects into buyers
- Provide customers with self-paced tutorials to help them onboard and train
- Onboard and upskill internal tech teams
Founded in 2018, Instruqt was incubated and initially backed by Xebia, a digital software and services company headquartered in the Netherlands. Xebia is renowned for its forward-thinking approach to innovation and entrepreneurship. Xebia has been an incubator for spin-offs like XebiaLabs, successfully sold in 2017, Stackstate, and Instruqt.
Coert Baart, CEO of Instruqt, comments, “We’re incredibly proud of the success we’ve had to date, created by offering real value that shifts the dial for our customers. Having been bootstrapped since day one, it would always take a VC who truly understood our vision for us to take outside capital. With Blossom, we now have the support and networks to take Instruqt to the next level and beyond.”
“Instruqt hits the sweet spot for buyers and sellers alike when it comes to tackling the key challenges faced in all sizes and sectors of business,” said Ophelia Brown, founder, and Managing Partner at Blossom Capital. “Its growth is a testament to how important putting products and software features at the heart of your business strategy can be. We’re delighted to not only be investing in this round but to be Instruqt’s first venture partner.”
Ade Mochtar, Co-Founder and CTO of Instruqt, comments, “Software is eating the world, yet getting people to adopt new technology is getting harder. We're changing this, and this funding enables us to accelerate the development of our platform to become a defacto product adoption and employee onboarding solution for software vendors and enterprises.”
Idit Levine, CEO at Solo.io, one of Instruqt’s customers, said: “Using Instruqt for live workshops, demos, and self-paced learning helps us actively engage with prospects much earlier in the buying cycle - giving us an edge in winning more deals.”
“MongoDB trains a large number of developers worldwide each year. Learning is a key enabler for product adoption, and Instruqt helps us make developer education seamless,” said Raghu Viswanathan, VP of Education, Academia, and Documentation at MongoDB.
Dan Garfield, Co-founder, and Chief Open Source Officer at Codefresh, said: “Instruqt has allowed us to build the world's most popular GitOps course. The labs are better than anything else out there, and our users love the experience and how quickly it helps them learn complex topics.”
So, to everyone on the journey with us – our incredible team, our investors, and most importantly, our customers– thank you! This has been an incredible ride so far, and there is a lot more coming down the pipe beyond Series A.
TechCrunch covered our story here
Further information
About Instruqt
Instruqt offers the simplest path to create interactive demos, workshops, and training that mirror real product experiences. It enables software companies to educate and sell to modern buyers and users with an authentic, immersive experience. Companies like Hashicorp, MongoDB, Red Hat, Okta, Datadog, and others use Instruqt to generate millions of dollars in the pipeline and account expansion. Since launching in 2018, Instruqt has hosted more than 1.6 million training and sales demos, built by more than 2,000 active content creators to more than a million engaged prospects and learners. https://instruqt.com/
About Blossom Capital
Blossom Capital is Europe’s largest dedicated Series A fund renowned for its high-conviction strategy and relentless belief and commitment to the region’s most visionary founders. It leverages local roots with global connections to deliver an undeniable advantage for founders across consumer internet, crypto, cybersecurity, developer tools and open source, enterprise SaaS, and marketplaces. Its investments include Checkout.com, Moonpay, Pigment, and Tines. Find out more at www.blossomcap.com
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