Developer advocate

A developer advocate is a technical expert and communicator who builds meaningful relationships between software companies and developer communities. Their mission is to inspire, educate, and empower developers to adopt and succeed with a company’s product through content, code, and community.

Developer advocates are deeply technical but audience-first, translating product value into developer-friendly experiences.

Why developer advocates matter

• Accelerate product adoption – Help developers understand how to use a product through real-world, hands-on demos and tutorials.
• Bridge internal and external teams – Serve as a two-way voice between developers and product, engineering, and marketing.
• Grow authentic communities – Build trust through active participation in online forums, events, and open source ecosystems.
• Improve developer experience (DevEx) – Gather and relay product feedback from users to improve workflows and usability.
• Create educational content – Build code samples, interactive labs, blog posts, and videos that show value through action.

Developer advocates and Instruqt

Developer advocates use Instruqt to build powerful hands-on demos, workshops, and tutorials that let developers try the product instantly—no setup required. With Instruqt, advocates can:

• Create browser-based experiences that mirror real-world scenarios.
• Embed self-guided demos and workshops into campaigns and events.
• Track engagement and feedback to refine future content.
• Scale advocacy efforts globally with repeatable, measurable content.