Developer advocacy

Developer advocacy is the practice of building trust and meaningful relationships between software companies and developer communities. It involves engaging developers through education, hands-on content, and two-way communication to drive product awareness, adoption, and feedback.

Developer advocates serve as the bridge between internal product teams and the developers who use (or might use) a product. Their role is to inspire, educate, and empower developers by helping them discover, understand, and apply new technologies in real-world scenarios.

Why developer advocacy matters

• Boost product adoption – Help developers understand and apply your technology through practical examples, tutorials, and hands-on labs.
• Drive community engagement – Build authentic relationships with developers through events, online communities, and personalized interactions.
• Gather product feedback – Capture insights directly from users to improve features, developer experience (DevEx), and usability.
• Increase brand visibility – Amplify your message across technical blogs, social platforms, and developer events by creating content that resonates.
• Support go-to-market teams – Partner with marketing, sales, and product teams to translate complex product stories into developer-friendly messaging.
• Build trust and credibility – Provide value-first, non-salesy content that positions your company as a helpful and trustworthy resource.

What do developer advocates do?

Developer advocates act as both teacher and translator—making complex technologies accessible and inspiring developers to build with confidence.

• Create technical content – Write tutorials, record demos, and design labs that demonstrate real-world use cases.
• Speak at events – Represent the company at conferences, webinars, and meetups to share insights and spark conversations.
• Engage in communities – Answer questions, join discussions, and support developers in forums, Slack groups, GitHub, and social media.
• Provide feedback internally – Help product and engineering teams understand the developer perspective and prioritize improvements.
• Build samples and demos – Create working code examples and applications that showcase product capabilities.
• Enable others – Empower internal teams, customers, and community contributors to advocate for the product themselves.

Developer advocacy and Instruqt

Instruqt supports developer advocates by giving them a powerful platform to create interactive, self-guided experiences that show—not just tell—how a product works.

• Deliver hands-on labs – Let developers try your product in real environments, right from their browser.
• Scale your reach – Use Instruqt to deliver demos and education that work live or on-demand, at any scale.
• Create real-world scenarios – Build labs that reflect actual workflows, helping developers see the value of your product in action.
• Measure impact – Get analytics on who’s engaging with your content and how deeply, so you can optimize your strategy.
• Accelerate feedback loops – Use integrated feedback tools to collect insights from every lab experience.

Developer advocacy in action

Successful developer advocacy looks like:

• Launching a new SDK with tutorials, code samples, and a hands-on lab walkthrough.
• Running a workshop at a developer conference with interactive tracks and real-time support.
• Hosting a community challenge or hackathon where developers build projects using your product.
• Publishing deep-dive technical content backed by live demos that anyone can try without setup.
• Collaborating with product and education teams to scale onboarding for new users.

Instruqt’s role in developer advocacy

At Instruqt, we empower developer advocates to connect with technical audiences in meaningful, engaging ways. Our platform helps you reduce friction, boost adoption, and tell a better product story—one hands-on experience at a time.