You prove the value of your product best when buyers can use it. Real product, real workflows, real proof. Not slides, screenshots or talk tracks.
Every prospect could experience your product before requesting a demo.
Every sales engineer spent more time selling and less time preparing environments.
Every customer reached value before opening a support ticket.
Every partner learned in the same environment your customers use.
Every team measured confidence, not just content consumption.
Demo galleries, embedded docs, ABM, events and webinars.
Open play 01 →Always-ready demos, workshops, observable POVs, champion enablement.
Open play 02 →Day-one onboarding, feature education, academies, certification, partners.
Open play 03 →Instant product proof at every early touchpoint, and the richest intent data your funnel has ever produced.
Guided 5 to 15 minute labs on your highest-value workflows, behind a light form fill. Every minute of lab time maps into your CRM as lead and intent data. No “request a demo” wall.
Technical buyers go straight to your docs. Embedded labs bring 101 workflows to life in the moment. No git repos, no Docker downloads.
The strongest CTA possible in tier-one outreach: instant product proof, with an optional exec video or custom message as the lab launches.
Self-select labs on booth devices, guided as if an SE were riding shotgun, with access continuing after the event. All leads and activity data captured for timely follow-up.
Every attendee in their own isolated environment, dozens or hundreds at once. Provisioning, credentials and deprovisioning handled automatically.
“Our sales engineers were spending more time managing the backend infrastructure supporting that workshop than spending time on creating new content.”
“We’ve now surpassed the 100 million dollar mark in pipeline generation and 44 million in closed won ARR with our field programs leveraging Instruqt.”
“We launched Dapr University with 4 to 5 Instruqt labs and it delivered 2,700 unique leads in less than a year. It’s become one of our most effective education and marketing channels.”
The deal is won or lost in the technical evaluation. Remove every ounce of friction between “interested” and “validated”, and see evaluation activity your CRM never could.
Fresh, version-controlled environments in seconds. No snowflake laptops, no polluted demo orgs, no “give me five minutes to reset.” Central updates when the roadmap ships.
A guided lab after every first call. Prospects re-run the workflows discussed, on their own time. Return visits, depth and stalls become intent data the AE can act on.
The full buying committee builds together, each in an isolated environment, guided by one SE. Weeks of serial demos collapse into a day or two of shared conviction.
Time-boxed, success-criteria-driven POVs in an environment that mirrors production. Zero buyer-side infrastructure, and full visibility into which stakeholders engaged and how deep.
An on-rails version of the winning demo your champion can walk their leadership through. The internal pitch no longer depends on their memory or your calendar.
“Our sales engineers were spending more time managing the backend infrastructure supporting that workshop than spending time on creating new content.”
“We’ve now surpassed the 100 million dollar mark in pipeline generation and 44 million in closed won ARR with our field programs leveraging Instruqt.”
“We launched Dapr University with 4 to 5 Instruqt labs and it delivered 2,700 unique leads in less than a year. It’s become one of our most effective education and marketing channels.”
The signature is the starting gun, not the finish line. Turn onboarding, education and enablement into a measurable, scalable motion.
Structured tracks from first login to first value in a sandbox mirroring their deployment. Time-to-value becomes a managed number, not a CSM-bandwidth lottery.
Every release ships with a lab, not just notes. Drive adoption of paid-for features and surface which accounts explored which capabilities: a ready-made expansion signal.
Role-based paths, badges and certifications with real career value. Certified users become internal champions; a certified account is a defended renewal.
Replace the “how do I” ticket queue with guided labs, and run targeted labs as the remediation play for at-risk accounts. Lab engagement feeds the health score.
Partners learn, practice and certify in the same environments your customers use. Scale delivery through the ecosystem without scaling your team.
“Our sales engineers were spending more time managing the backend infrastructure supporting that workshop than spending time on creating new content.”
“We’ve now surpassed the 100 million dollar mark in pipeline generation and 44 million in closed won ARR with our field programs leveraging Instruqt.”
“We launched Dapr University with 4 to 5 Instruqt labs and it delivered 2,700 unique leads in less than a year. It’s become one of our most effective education and marketing channels.”