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Product adoption in IT: the problem with free trials

Heily Speetjens

January 16, 2019

Product Adoption in IT: the problem with free trials A lot of articles and blogs describe how the customer journey should unfold and what gets in the way of achieving real success. Very few have been written about the problem of one of the most common steps for buying a technical product: the free trial. That is why this article discusses the problems with these trials but also discusses a possible solution for this problem.