The first and leading developer adoption conference for go-to-market teams.
Virtual event • September 30, 2025 • 10:30 am ET
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Hands-on learning is the engine of developer adoption.

From the first click to full-on product champions, one thing is clear: Hands-on learning is the engine of developer adoption.

At HANDS-ON by Instruqt, we’re uniting go-to-market teams driving that momentum—from marketers, to sales engineers, to technical enablement leaders and more—to explore the future of developer adoption.

Whether you’re attracting new users, running POCs, enabling teams, or scaling customer education, this event is for you. Try it. Break it. Build with it. Welcome to the era of hands-on learning.
Is HANDS-ON a virtual or in-person event?

HANDS-ON will be 100% virtual and streamed live. Register to secure your spot today to receive event details, and please share the event page with your colleagues!

Who should attend HANDS-ON?

HANDS-ON is specifically designed and curated for go-to-market (GTM) professionals at software companies who are looking to connect with developers and show them the true value of their products.

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Specifically, anyone in marketing (product marketers, DevRel, developer marketers, growth marketers), sales (sales engineers - SEs, solutions architects, technical sales), and education & enablement (technical trainers, customer success, enablement teams, and learning & development).

What's on the agenda?

This two-hour virtual event will spotlight software go-to-market (GTM) leaders shaping the future of how developers learn, adopt, and champion products. We’re bringing together an amazing group of industry voices across developer relations, sales engineering, technical education, and product marketing.

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Stay tuned for speaker announcements!

How much does it cost to attend HANDS-ON?

HANDS-ON is free to attend. See you soon!

Register now!

Stay in the loop as we announce speakers, sessions, and hands-on experiences designed just for you.

Don’t miss out. HANDS-ON will stream live:
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