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Customer Story

How XebiaLabs Accelerated Customer Adoption with Virtual Hands-on Labs

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About Digital.ai (XebiaLabs)

Digital.ai (XebiaLabs) is the leading end-to-end on-premises, DevOps toolchain orchestration, and reporting platform. The software is designed for complex enterprises with complex pipelines. Customers use solutions such as XL Deploy and XL Release to simplify their DevOps Processes. A one-stop solution for enterprises to connect all DevOps tools, manage their interactions, and create a data hub for reporting.

Moving to a Scalable Global Option

As the company grew, trainers were sent worldwide to give classroom training to IT teams in leading enterprises. At the time, XebiaLabs trainers would offer their product training to be run on virtual machines, distributed via USB sticks. Customers would have to install the virtual machines on their corporate laptop. 

The routine of running customer training on virtual machines was tiresome. Either their customers’ corporate laptops would block VirtualBox from running the virtual machine, or other technical difficulties would occur, such as not being able to install Java. Just setting up the customers’ corporate laptops for the training took up about two or three hours, which did not add any value. In 2018 Ben Hählen, Director of Customer Success, was approached by Instruqt about a new way of customer training. 

Instant Results

By using Instruqt to build hands-on challenge-driven customer training, XebiaLabs was able to transform their on-site training either to Virtual Instructor-led Training or Self-Case depending on the customers’ needs.

Ben Hahlen

“For all of these organizations that are out there trying to upskill or reskill hundreds if not thousands of people, we have one customer that is doing a reskilling of 1,000 people on Instruqt. At this moment, we’re thrilled with the platform.”

Ben Hählen

Director of Customer Success, Digital.ai

Virtual Hands-on Challenge-Driven Customer Training


Virtual Instructor-Led or Self-Paced Training

Instruqt offers a powerful browser-based IT learning platform with personal sandbox environments. Allowing Customer Success teams to transform their classroom training to high quality virtual instructor-led or self-paced training.

High-Quality Training with Instant Feedback 

XebiaLabs is determined to continue offering high-quality customer training. XebiaLabs uses Instruqt to accelerate customer learning with interactive, hands-on learning that allows the user to learn by doing on real technology.

Bite-Sized Learning

By using Instruqt, XebiaLabs can provide bite-sized training that fits the busy schedules of their customers. Each customers gets to learn and do stuff in their lab environment. The courses are driven by the instructions their users need to follow.

The Results

Because XebiaLabs’ tools are easy to learn but hard to master, high-quality customer training has always played a massive role in XebiaLabs’ customer success playbook. By moving customer training to the Instruqt Platform, XebiaLabs is able to reap the benefits for a fully virtual interactive IT learning environment. They are now have happy customers that can take full advantage of their application stack.


Decrease in Setup Time


Virtual Training


Average Customer Retention Rate


Customer satisfaction

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