*** Website Pop-Up Video***
Home 9 Blog 9 The Start of a New Era: our new brand look and feel

The Start of a New Era: our new brand look and feel

Today, we’re thrilled to unveil our refreshed brand identity. 

During the past months, we have worked on updating our brand identity to express the evolution of Instruqt and define how we visually communicate this message to our community and customers.


instruqt logo reveal


Instruqt’s new brand identity represents our purpose:  to empower everyone to unlock their full potential and fall in love with new technology. We’re building the world’s most engaging platform for product-led growth to achieve that.

What our new logo means

Our goal is to redefine the way people learn new software by experiencing it with a playful approach; the logotype embodies the core elements of modularity and gamification. It emphasized the letter Q wish stands out the most from our naming, which is often related to quality. 


instruqt brand concept


We have also developed an isotype that brings our brand to life. 

meet iggy

Why we rebranded

In the early days of Instruqt, we created a mascot logo that was intended to bring out the fun, engaging aspects of our platform. The designed warrior with a shield represented our gamification approach.  As we started to apply our logos in more media and channels, we realized that our old logo was not the easiest to work with. And, we felt like a more modern but still gamefish and fun branding would signal our company’s core values.


With the new logo design complete, we are working on translating the friendly and dynamic feeling of the new logo into all elements of our product. The brand work has just begun. A brand is a living, breathing, ever-evolving thing. 


Building the future of product adoption

Modern buyers want a hands-on experience of your software without a high-pressure sales pitch. Instruqt provides immediate business value to software companies that need an easy way to demonstrate the value of their products. Software companies adopt Instruqt because it’s easy, fast, and 100% browser-based. This reduces friction in the sales process and enables companies to increase their sales pipeline, grow adoption, and increase revenue.


Own the World

Instruqt owes a massive thank you to our early supporters. We have seen enormous growth and momentum during the past year. We’re quickly becoming a secret weapon of the world’s fastest-growing and most innovative software companies, including Red Hat, HashiCorp, Datadog, Solo.io, Kasten, etc. 

Our customers trust us to grow and scale their business. Their support and feedback have made us what we are today! We will continue to bring out new exciting features to help software companies win their buyers’ hearts, minds, and budgets. While our brand has evolved, our fundamental belief is that learning by doing is the best way to understand new technologies. And making learning new technologies accessible, fun, and effective is what drives us every day.

If you would like to get access to our logos and colors, visit our brand kit page.

Coert Baart
CEO of Instruqt. A serial entrepreneur with solid records of growing business and taking it to the next level.

You might also like

The Importance of Cloud Openness in Virtual IT Labs

The Importance of Cloud Openness in Virtual IT Labs

Do you know the story of the E-learning company Buzzay? Don’t feel bad if you don’t; they never made it to market. However, their failure to break through provides a valuable lesson for any company deploying virtual IT labs. The story of Buzzay begins like many...

read more
Share This