When the pandemic hit in 2020, software companies were in a race to rethink their marketing and sales strategies. One strategy that boomed was virtual events. One rule that remains true online or offline is that the goal of events is not to just get people in the room...
In 2016, Blake Bartlett at VC firm Openview Venture Partners first termed “Product Led Growth.” It refers to a growth model that relies on the product as the main vehicle to acquire, activate, and retain customers. In recent years, the idea of moving a...
Do you feel like you’re hitting the limits of the traditional software sales model? I have some good news for you. The way people buy and learn software has changed forever. They prefer self-education, self-service and they want to get hands-on with your...
A lot of articles and blogs describe how the customer journey should unfold and what gets in the way of achieving real success with product adoption. However, very few have been written about the product adoption problem of one of the most common steps for buying...
You are looking to design a learning course that will have an impact on the learner. The good news is, you have a lot of resources at your fingertips to make it happen. Digital learning makes it possible to use audios, videos, graphics, presentations, polls, quizzes,...
Constantly fighting for people’s attention is frustrating! Whether it is getting people to focus on a lecture or to create algorithms, there are always forces playing against you. For example, the average person can stay focused for only 45 minutes. And that is...
